Growth Marketing Manager
7 days ago
Company : Trainerize
It's fun to work in a company where people truly BELIEVE in what they're doing
- We're committed to bringing passion and customer focus to the business._
**Job Description**:
Trainerize powered by ABC Fitness Solutions
This is an exciting opportunity in a fast-growing technology company making waves in the fitness industry. This position is based in Vancouver, British Columbia.
Trainerize customers are fitness businesses and professionals, and our goal is to make them more accessible to more people in the world. Trainerize powered by ABC Fitness Solutions is an integral part of ABC Fitness Solutions' club management solution, enabling fitness businesses to train, coach, encourage and hold clients and members accountable to achieve their goals.
We're looking for a B2B Growth Marketing Manager to join our team to look after the largest segment of our business: Fitness professionals and Coaches (a.k.a. The “Pro” segment). This segment is made up of solopreneurs and independent coaches (fitness, nutrition, lifestyle etc.)—fitness pros of all levels are looking to accelerate their personal training revenues by adopting fitness technology. And we help them do it
Now for a little about the role:
As an integral part of the Marketing team, the Growth Marketing Manager is responsible for creating and executing powerful integrated campaigns that grow brand awareness, penetration, and engagement among our Pro segment accounts as well as target accounts. This high-visibility, target-supporting role will be responsible for influencing new Pro top of the funnel account generation, accelerating existing opportunities, and driving customer growth within the segment.
To make that happen, you'll get to know our market, customer segments, and product inside and out, then turn that knowledge into innovative Pro angles, and KPI-driven tactics and campaigns.
This role is located in Vancouver, BC, and reports to the Director of Growth Marketing.
A more detailed look at your key responsibilities:
Go-to-market and growth strategies
- Support the creation and execution of the Pro segment growth strategy that supports Trainerize's Pro team, funnel goals, and revenue targets.
- Develop, implement, measure and optimize digital campaigns across multiple channels, identifying and executing on opportunities for optimization or experimentation. Deliver progress updates and performance reports regularly to marketing and growth stakeholders, tracking program performance against monthly, quarterly, and annual targets.
- Execute the Pro segment go-to-market plan (Pro GTM): create and implement Pro-focused marketing campaigns, own Pro industry messaging, and leverage the Trainerize product releases for Pro segment growth.
- Collaborate closely with the Product Adoption team to support and champion a product-led growth strategy.
- Engage with our Product Marketing and Brand teams to manage ad-hoc, co-marketing programs for Pro-persona accounts.
Product, persona, and industry research
- Work with our Product Marketing team to understand buyer profiles, journeys, pain points, and personas within new target accounts and existing customers.
- Become deeply familiar with both the most common and potentially overlooked use cases for our product, the way our customers currently use it, and how they might wish to use it.
- Understand the buyer and the end-user inside out. Build detailed buyer personas. Be the expert on your buyers: their wants and needs, how they buy, and their buying criteria. Be the expert on your end-users and how they use your product. Act as ‘the voice of the customer’ across all functions (i.e., product management, sales, marketing).
- Strive to continuously deliver industry, market. and product insights to support product roadmap/positioning, campaign development, and other relevant areas and company growth.
- Collaborate with our customer success and product teams to produce impactful collateral, feature messaging, and assets.
Content, events, and partnerships
- Collaborate with content writers and brand team members to support the development of pro segment facing content in a variety of formats, including blog articles, guides, cheat sheets, webinars, tutorials, videos, digital tools, etc.
- Identify opportunities to reach Pro-persona accounts through speaking engagements, cross-promotional campaigns, and partnerships. Develop presentations, talking points, and slide decks to execute on these opportunities.
- Produce inspiring customer stories (case studies) and testimonials that highlight our customers' success and look for opportunities to leverage them as part of the marketing funnel where appropriate and effective
- Create impactful thought leadership content pieces by researching relevant topics for particular personas, including pieces on the gym industry, health, digital fitness, mobile tech, and wearables.
- Collaborate with our Brand Marketing team on PR opportunities to high
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