Marketing Coordinator

2 months ago

Scarborough, Canada Atlantic Packaging Products Ltd Full time

Atlantic Packaging is seeking a Marketing Coordinator located in Scarborough.

This role will report to the Marketing Manager and or a designated individual and will also work closely with cross functional teams which includes sales, customer service and other if applicable.

**This role is onsite**

**SPECIFIC RESPONSIBILITIES**:

- Execute a results-driven social media strategy.
- Create a social media presence across all platforms and maintain a persona that's representative of the brand’s image and values
- Learn what platforms packaging target audience uses and when they use them, and post accordingly
- Develop and curate engaging content for social media platforms.
- Assist in the creation and editing of written, video, and photo content.
- Engage with the social media audience, answer questions, and respond to comments to increase followers
- Collect brand positioning stories across Atlantic group and come up with an engaging content for internal and external stakeholders in the form of blogs, articles, case studies etc.
- Work well in collaboration with cross functional team especially sales
- Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
- Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
- Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
- Manage contractors and other marketing vendors.

**QUALIFICATIONS**:

- Bachelor’s degree in marketing, advertising, or communications
- Past work experience as a marketing coordinator or similar role
- Passion for social media and proficiency with major social media platforms and social media management tools
- Proficiency with video and photo editing tools, digital media formats, and HTML
- Excellent social listening skills
- Ability to understand historical, current, and future trends in the digital content and social media space
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Excellent writing, communication, and presentation skills
- Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint

**Competencies**:
**Customer Focus** - Personally demonstrates that external and internal customers are a high priority. Identifies customer needs and expectations and responds to them in a timely and effective manner. Anticipates and prevents delays or other things that can adversely affect the customer. Keeps customers informed about the status of pending actions and audits customer satisfaction with products or services.

**Decision Quality** - Gathers enough information to allow a pragmatic assessment of risks and benefits of alternative approaches in any decision. Stays focused on objectives and considers both the short-term and longer-term impact of decisions and keeps objectives in mind throughout the process. Communicates the impact and implications of decisions. Completes the appropriate level of due diligence required to make a quick, accurate decision.

**Drive for Results**:

- Achieves results within established timelines. Understands and demonstrates that intentions, activities, and results are not the same. Pursues everything with energy, drive, and a need to finish; does not give up before finishing, even in the face of resistance or setbacks; consistently challenges self and others for results.

**Leadership** - The expectation of leadership is not reserved solely for only those who are in positions of authority, but from all employees. They demonstrate high integrity and are motivated by wanting to make a real difference to people by delivering a high-quality service for their customer and the organization. In positions of authority they: invest in development for the right people and identify and develop future leaders, and coach and provide candid feedback to others. They are visible and they model behaviors, competencies and values expected and inspire others to undertake challenging tasks and projects.

**Teamwork** - Is an effective team player who adds complementary skills and contributes valuable ideas, opinions, and feedback. Communicates in an open and candid manner and can be counted upon to fulfill any commitments made to others on the team. Ensures the right stakeholders are informed and involved where necessary. Is ready to “roll up their sleeves” as necessary.

**Think and Act like an owner** - Thinks and cares about the organization like an owner. Commits to and upholds organizational values, and core behaviors even under difficult circumstances. Demonstrates a strong sense of responsibility and dedication to the success of the organization. Takes appropriate risks, holds s

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