Social Media
2 weeks ago
**Job Summary**
Interested in Marketing and Communications with a passion for advocacy? Are you looking for a position where you can design social media and communication strategies to engage with a diverse audience of more than 34,000 people? The University of Alberta Students’ Union is looking for a Social Media & Communications Associate to help shape and define our organization’s communications strategy.
You will report to the Director of Marketing and Communications and work closely with the rest of the Marketing team, as well as with other departments within the UASU in a fast-paced, multi-disciplinary environment. You will have the opportunity to help build a comprehensive social media plan for the Students’ Union, and its many businesses and services.
**Roles & Responsibilities**
- Post and curate targeted written and visual content on the UASU’s social media channels
- Ensure all content is on-brand and consistent in terms of style, quality and tone of voice
- Contribute to the development and implementation of social media and marketing strategies
- Assist with monitoring of daily media and news to identify trends, issues, and opportunities for growth
- Respond to, and/or escalate public comments on various platforms
- Liaise with the UASU, and with its stakeholders and partners, including University communication teams, community organizations, and donors
- Assist with the creation and implementation of content calendars for the UASU’s social media channels
- Stay informed about events on campus, and monitor social media in the University community
- Be involved in campus events as a participant, and “behind the scenes” where possible
- Keep up-to-date with changes and trends in social media in order to provide strategic advice to the UASU
- Analyze and provide data to the marketing team to guide content and campaign decisions.
**Qualifications & Education**
- Post-secondary education in marketing, communications or similar, related field.
- Strong English language, writing, editing and communication skills
- A thorough understanding of social media tools, trends and capabilities
- Experience developing content for Instagram, Twitter, TikTok, Facebook, YouTube, podcasts, blogs and websites, in a business setting
- Experience with photography and videography
- Proven organizational, and project
- and time-management abilities
- High level of resourcefulness, creativity, professionalism and detail orientation
- Proficiency with software including Google Apps, MS Office, online analytic tools, content management systems, etc.
- Familiarity with the Macintosh operating system, and an understanding of graphic and web design (and related technologies) is an asset.
**Hours and Compensation**
37.5 hours weekly.
Salary starting in the low 40,000s with an extensive benefits package.
To learn more about the Students’ Union - an independent non-profit organization that employs more than 300 people, and represents nearly 34,000 undergraduate students at the University of Alberta - visit us online at uasu.ca
**Working Environment (Blended Work)**
This position will use a blended model of remote and in-office work. The UASU Marketing Department is using a hybrid work model with approximately 2/3 time in office. The successful applicant must be located in Edmonton, AB. For periods of working from home, staff will be provided with a work computer if they do not have something suitable, but should have access to a stable internet connection and be able to complete a work schedule based in Mountain Standard Time (MST).
**Equity and Inclusion**:
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