Media Planner

1 day ago

Toronto, Canada Blu Ivy Group Full time

**About the opportunity**:
We are in search of an agile media planning professional with a client focused mindset to join our team as Media Planner. At Blu Ivy we work together to research and define employer brands. We are employer branding and culture architects. We partner with our HR, Communications and Marketing clients and build award-winning cultures, inspire extraordinary employee pride and engagement, and highly desired workplaces.

As the Media Planner, you will work closely with the team to plan and activate best in class cross-platform paid media programs that deliver on client objectives. The Media Planner assists with client management, deck preparation, reporting, ongoing campaign optimization and defining overall KPI’s per channel. You will be expected to have a strong working knowledge of the paid media space, (including both digital and traditional channels) and a deep understanding of industry process and tools.

**In this role you will**:

- Work with the team to manage the end-to-end paid media process involving campaign strategy, planning and implementation
- Analyze and compile research to identify audience insights, align objectives and build the strategy for cross-channel campaigns
- Select relevant channels, develop budgets and flowcharts, and recommend tactical implementation, to align with the campaign strategy and client goals
- Present comprehensive media plans and reports to internal stakeholders and clients
- Accurately manage media plan updates and campaign documents including media plans, flowcharts, budgets, insertion orders and reports
- Stay on top of industry trends and developments to guide recommendations for our clients.

**You’ll thrive in this role if you**:

- Post-secondary Degree or Diploma in Media, Advertising, Marketing, or related field
- A minimum of 3 years of media planning and/or buying experience
- Have experience pulling audience insights, leveraging Telmar, Vividata and MRI Simmons
- Have a strong digital foundation, with an understanding of campaign management and optimization
- Have confidence with an ability to present to internal and external stakeholders
- Exhibit exceptional organizational, project management and communication skills
- Enjoy environments that are fast-paced, flexible, and focused on growth and innovation

**Bonus if you have**:

- Agency experience strongly preferred
- Experience in and knowledge of Employer Branding

**About Blu Ivy Group**:
At Blu Ivy Group, our unwavering dedication revolves around creating exceptional working environments. We have a strong focus on human centricity and are deeply passionate about assisting businesses in building workplaces that prioritize the well-being and satisfaction of their employees. As a renowned employer brand and culture consultancy, we forge close partnerships with globally recognized and highly esteemed brands, enabling us to develop an intimate understanding of their business and culture. Equipped with this profound knowledge, we collaborate with executives to craft bespoke employer brand and culture strategies, implementing award-winning people programs that drive organizational pride, enhance employee engagement, and ultimately foster magnetic workplaces.

To achieve these goals, we actively seek out talented individuals with diverse expertise in areas such as Human Resources, Marketing, and Design, empowering them to provide exceptional care and support to our clients. We highly value flexibility and encourage our team members to manage their own work schedules while remaining devoted to meeting the unique needs of our clients. As a small but agile team, we foster an environment that thrives on innovative thinking, collaborative efforts, and a strong commitment to nurturing the growth and success of both Blu Ivy and our clients' businesses.

If you are someone who revels in thinking outside the box, working collaboratively, and has a genuine passion for helping businesses flourish, we invite you to join our team. Together, we can create better working environments and contribute to the growth and thriving of Blu Ivy and our clients' organizations.

We recognize that every job comes with its unique challenges and learning curves. Therefore, if you meet at least 70% of the job requirements outlined above, we encourage you to apply. We believe in providing opportunities for growth and will gladly provide training for the remaining skills.

We embrace individuals from diverse backgrounds and encourage applicants from Indigenous Peoples, racialized individuals, people with disabilities, individuals from gender and sexually diverse communities, and those with intersecting identities to apply.

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