Marketing & Communications Specialist

4 weeks ago

Toronto, Canada Marks & Clerk Full time

Help shape the future of intellectual property

Marks & Clerk is one of the world’s leading and largest firm of patent and trademark lawyers and agents with over 300 practitioners worldwide. We have 15 offices around the world including Canada (Toronto and Ottawa), UK (London, Oxford, Cambridge, Birmingham, Manchester, Edinburgh, Glasgow and Aberdeen), Europe (Luxembourg) and Asia (Beijing, Hong Kong, Kuala Lumpur and Singapore).

In Canada, our growing team of more than 25 lawyers and agents, offer a full spectrum of technical expertise on all aspects of intellectual property matters - including patents, trademarks, designs, and copyright. Our clients come from a diverse range of industries and include start-ups, small and medium sized businesses and large multi-national corporations that trust us to deliver high quality, seamless and cost-effective services, both locally and globally.

**Role Purpose**

The Marketing & Communications Specialist will play a key role in supporting the external positioning of the Marks & Clerk brand to build the market reputation of the firm with a focus on the Canadian offices, and its key practice areas and industry groups, as well as the individual professional brands of lawyers and agents located in Canada.

Reporting to the Canadian National Director, Marketing & Business Development (MBD), and working closely with the Business Development Specialist for Canada, as well as the MBD team in the UK, this position can work from either our Toronto or Ottawa offices.

In addition to working within the MBD team, the role also works closely with Canadian practice leaders, partners, associates, and firm administration colleagues in Canada, UK and elsewhere, to provide support across the full range of marketing and communications initiatives and in line with the firm’s strategic objectives, brand maintenance and client care goals.

**Principal Responsibilities**

**Communications, Marketing Collateral and Digital Content**
- **Communications Strategy** Support the National Director, MBD and the UK Communications Manager to develop messaging and execute comms activities included in the firm’s Communications Plans. This includes developing and creating convincing and appealing creative Canadian content for global and local communications campaigns, press releases and social media.

**Media, Public Relations and Thought Leadership**

Working with the National Director, MBD, the Business Development Committee (BDC) and the UK Corporate Communications team):

- Identify hot topics for publication to support the brand in Canada and for campaigns that raise the profile of M&C internationally in key markets.
- Organize, coordinate and manage requests for commentary and thought leadership from Canadian partners and associates across all practice areas of the firm.
- Build relationships with key journalists and publications of interest or relevant IP & Legal industry groups and sites in Canada.
- Field and log any / all incoming Canadian media enquiries and manage with input from BDC and Canadian practice leaders.
- Provide guidance and coaching to lawyers and agents on best practices to leverage social media to build their professional profiles e.g., LinkedIn.
- Manage key metrics for website content, media coverage and social media performance that will inform regular reports to senior management for the Canadian firm.
- Track coverage of M&C in the media in Canada and promote across the relevant channels

**Communications Support for MBD Initiatives, Activities and Programs**

Ensure all MarComm activities are highly integrated with our BD Growth plans, and provide communications support and oversight for the following activities:

- **Pitches, Proposals and Presentations** Update generic credential and information packages and other pitch and proposal materials. Work with the BD Specialist to customize responses to RFIs and RFPs. Ensure all communications are proofread and brand compliant.
- **Directory and Award Submissions** Provide communications support to assist in drafting content for submissions to Awards/Directories and in the preparation of suitable announcements for the website and social channels to promote results.
- **Client / Market Events** Work with the BDC and BD Specialist to plan and manage virtual, client-focused events e.g., webinars, virtual presentations on Teams.
- **Communications Coaching**: Provide marketing and communications coaching to Marks & Clerks Canadian Associates on how to develop their individual professional brand.
- **Business Development Committee (BDC)** In conjunction with the National Director, MBD, and on rotation with the BD Specialist, schedule monthly meetings, prepare and circulate the agenda; attend as an active participant; prepare minutes and action items arising for the BDC's review and approval.
- **Branded items **Make recommendations for creative and practical branded items to be used in context of business development activ

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