Copywriter, Digital Branding

4 weeks ago

Toronto, Canada Royal Bank of Canada Full time

**Job Summary**

Develops and writes new copy content for marketing initiatives to create attractive content to drive brand awareness and meet marketing business goals across all media channels. Applies complete knowledge, skills, and practices to perform assignments.

**What is the opportunity?**

Please provide a portfolio of work samples.

**What will you do?***
- Assist in interviewing Investment Advisors and their teams to uncover the core essence of their brand, story, and value proposition
- Develop and master a variety of brand voices and tones
- Work closely with Investment Advisors and their team members - from briefing through to implementation - to inform your storytelling
- Partner with designers to create copy for compelling graphics, photos, marketing collateral, and occasional videos
- Contribute to highly collaborative copywriting department through peer editing, including substantive editing as well as proofreading
- Develop creative solutions with mínimal direction and guidance, when required
- Keep up to date with the latest digital marketing and writing trends, techniques, and technologies

**What do you need to succeed?**

**Must-have**
- 4+ years of experience writing marketing copy in various brand voices/tones and in accordance with SEO principles
- 2+ years of experience working in a marketing, branding, or advertising role in a corporate environment or related agency
- A flair and passion for words, and an ability to sell through your work to various stakeholders, developing a collaborative relationship with a focus on service excellence
- Ability to organize work and establish priorities independently to meet deadlines

**Nice-to-have**
- Post-Secondary education in: English, Journalism, Communications or a related field, or equivalent work experience
- Experience working as part of a traditional creative team (designer and copywriter)
- Bilingual; fluent in both English and French (reading, writing, conversation)
- Demonstrated editing/proofreading skills, including having worked with style guides

**What’s in it for you?**

We thrive on the challenge to be our best. Our team is defined by progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program, including bonuses, flexible benefits, and competitive compensation
- Approachable and caring leaders who support your development through coaching and managing opportunities
- Work in a dynamic, collaborative, progressive, and high-performing team that prioritizes employee well-being and work-life balance (“burnout” is not in our vocabulary)
- Opportunities to do challenging work

**Job Skills**

Brand Marketing, Communication, Content Evaluation, Content Marketing, Copywriting, Creativity, Graphic Design, Multi-Level Communication, Proofreading, Written Communication

**Additional Job Details**

**Address**:
RBC CENTRE, 155 WELLINGTON ST W:TORONTO

**City**:
TORONTO

**Country**:
Canada

**Work hours/week**:
37.5

**Employment Type**:
Full time

**Platform**:
Strategy and Administration

**Job Type**:
Regular

**Pay Type**:
Salaried

**Posted Date**:
2023-11-20

**Application Deadline**:
2023-12-01

**I**nclusion** and Equal Opportunity Employment**

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

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