Copywriter, Digital Branding

2 weeks ago

Toronto, Ontario, Canada Royal Bank of Canada Full time

Job Summary


Develops and writes new copy content for marketing initiatives to create attractive content to drive brand awareness and meet marketing business goals across all media channels.

Applies complete knowledge, skills, and practices to perform assignments.

What is the opportunity?
Please provide a portfolio of work samples.

What will you do?

  • Assist in interviewing Investment Advisors and their teams to uncover the core essence of their brand, story, and value proposition
  • Develop and master a variety of brand voices and tones
  • Work closely with Investment Advisors and their team members from briefing through to implementation to inform your storytelling
  • Partner with designers to create copy for compelling graphics, photos, marketing collateral, and occasional videos
  • Contribute to highly collaborative copywriting department through peer editing, including substantive editing as well as proofreading
  • Develop creative solutions with mínimal direction and guidance, when required
  • Keep up to date with the latest digital marketing and writing trends, techniques, and technologies

What do you need to succeed?

Must-have

  • 4+ years of experience writing marketing copy in various brand voices/tones and in accordance with SEO principles
  • 2+ years of experience working in a marketing, branding, or advertising role in a corporate environment or related agency
  • A flair and passion for words, and an ability to sell through your work to various stakeholders, developing a collaborative relationship with a focus on service excellence
  • Ability to organize work and establish priorities independently to meet deadlines

Nice-to-have

  • Post-Secondary education in: English, Journalism, Communications or a related field, or equivalent work experience
  • Experience working as part of a traditional creative team (designer and copywriter)
  • Bilingual; fluent in both English and French (reading, writing, conversation)
  • Demonstrated editing/proofreading skills, including having worked with style guides

What's in it for you?
We thrive on the challenge to be our best.

Our team is defined by progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper.

We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.


  • A comprehensive Total Rewards Program, including bonuses, flexible benefits, and competitive compensation
  • Approachable and caring leaders who support your development through coaching and managing opportunities
  • Work in a dynamic, collaborative, progressive, and highperforming team that prioritizes employee wellbeing and worklife balance ("burnout" is not in our vocabulary)
  • Opportunities to do challenging work

Job Skills
Brand Marketing, Communication, Content Evaluation, Content Marketing, Copywriting, Creativity, Graphic Design, Multi-Level Communication, Proofreading, Written Communication

Additional Job Details

Address:

RBC CENTRE, 155

WELLINGTON ST W:

TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

Strategy and Administration

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

Application Deadline:

Inclusion
and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth.

We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work.

We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.


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