Growth Marketing Specialist

3 weeks ago

Toronto, Canada Sago Mini Full time

Sago Mini is an award-winning publisher of preschool apps and toys worldwide. We are supported by a team of artists, designers, developers, product managers, thinkers, and doers devoted to play. With over 100 million downloads, three subscription services, and 40+ apps, Sago Mini brings thoughtful design to life for kids and parents worldwide.

**About the Role**

Sago Mini / Nordlight is seeking a Growth Marketing Specialist who will lead the charge on day-to-day activities around executing digital campaigns to support our products. You’ll work to understand how we can scale up, deplore dollars, and optimize our paid user acquisition efforts. Working closely with our product team, you will understand their requirements and leverage this knowledge to execute successful campaigns.

**You’ll thrive in this role if you**
- Enjoy working collaboratively in a team environment
- Are eager to learn and develop your skills
- Find satisfaction in putting your head down to focus on your tasks at hand but are equally as glad to speak up and share your ideas
- Love to jump into the weeds and analyze numbers, patterns, and data

**What You’ll Be Doing**
- Planning, execution and management of user acquisition campaigns across various channels including: Meta, Google, TikTok, Ironsource ads and more
- Scaling campaigns and optimizing profitability based on ROAS and LTV
- Responsible for campaign management to support Sago Mini and Piknik’s digital properties which include Sago Mini World and Sago Mini School
- Overseeing budget and bid optimization
- Independently manage performance marketing budgets across multiple channels to maximize growth and profitability
- Overseeing day-to-day channel strategy working with our advertising partners to maximize campaign performance.
- Creative asset and copy coordination
- Identifying areas of opportunity for testing, implementing, and monitoring those tests and reporting results to stakeholders
- Working with Global Growth Team Lead to implement and test new advertising channels and creative strategies
- Collaboration with others on new ideas and improvements
- Being the advocate for paid user acquisition within the product teams - providing updates on performance, opportunities, and make recommendations as necessary

**Qualifications and Skills**
- 3 to 5 years of experience in growth marketing/paid user acquisition
- Experience scaling results across a variety of channels including display and mobile advertising
- Media buying experience with SDK Networks, DSPs, (including ironsource, Unity Ads, AdColony, Fyber and others) Facebook, Google Ads for both Android and iOS
- Experience working with Google Sheets/Excel and Looker Studio interpreting graphs and adding new data to existing dashboards
- Previous experience focusing on brand-centric marketing, working with a message and vision along a brand journey
- Excellent verbal, written, and interpersonal communication skills
- Ability to manage competing priorities
- Eagerness and drive to learn and develop skills
- Desire to be a part of and work closely with a team
- Highly motivated with an ability to thrive in a growing environment

**Nice to Haves**
- Experience, background, or knowledge in data science, data analytics
- Previous experience working closely with product teams
- Understanding of funnel conversion metrics, retention rates and LTV

**About the Process**
- If you’re moving ahead, we’ll book a call to learn more about your experience.
- If that goes well, we’ll send you a short homework assignment to get a better feel for your skillset.
- If the assignment goes well, we’ll book an interview with you and the hiring team to dive deeper prior to making a decision.

Based in Toronto, Sago Sago Toys of Spin Master Limited a leading global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties. We hire humble, collaborative, and ambitious people who care about doing great work. Sago Mini is an equal opportunity employer. We value diversity at our company.

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