Digital Media Buyer

5 months ago

Edmonton, Canada AutoCanada Inc. Full time

**Digital Media Buyer**
AutoCanada Home Office

Edmonton, Alberta

As the Digital Media buyer, you will see the direct impact of everything you do as it relates to our success and growth. You’re a motivated, self-directed, organized soul and if you get stuck, you find a solution including using your team to solve it together. We’re in the business of selling cars so there’s always alot going on and it’s a pretty fast-paced place. We like to be successful so make sure that hard work and results are recognized and rewarded.

You are responsible for:

- Account optimization, performance, and management for various accounts by checking within each platform; keywords, ad copy, analytics, and implementing any new changes and budget management suggestions
- Assist in preparing media buying strategies and plans in collaboration with the Marketing Director that can be clearly articulated to the team and clients with definable goals
- Account set up, structure and flighting new ads, within all advertising platforms
- Achieving new certifications and maintaining current certifications within Google Ads, Google Analytics and Facebook
- Collaborate with our creative teams to enhance campaign assets as needed
- Monitoring current campaigns to ensure that the adverts run accurately so the desired media message is seen by consumers
- Keeping up to date with industry research figures, including distribution figures and audience figures

Your capabilities:

- Experience buying traffic online as well as preparing (Google Ads certification, Advanced Google Analytics certification, and Facebook Blueprint)
- Experience buying lead gen campaigns with knowledge of how lead generation funnels work
- Ability to use Google suite of products as well as full Microsoft Office Suite
- Ability to use Google Ads for Search Engine Marketing (SEM)
- We’d prefer if you have 1-3 years of doing this kind of work in a similar setting
- You’re adaptable and a quick learner, who can get stuff done yourself and use other team members proactively when you need help
- You’re organized and a stickler for details and can create relevant and accurate copy
- You can work on your own and don’t need to be hand-held through your daily tasks
- You’re comfortable talking to people and know how to discuss data and results
- You have an ability to juggle a whole bunch of jobs at once and can sort out what is a priority and what is not
- Aren’t afraid of reports for ad spend pacing and result tracking
- You are up to date with the latest digital advertising trends and best practices in internet marketing

What’s in it for you?
- Competitive pay, bonus, and pretty great group of people to spend time with every day
- Health and dental benefits, obviously
- Access to all the training and support you need to get the job done
- An opportunity to be part of an exciting, growing company

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