Marketing Manager

2 weeks ago

Gravenhurst, Canada True North Log Homes Full time

**Marketing Manager - True North Log Homes**

**Description of responsibilities**
- Manage end-to-end development and execution of marketing campaigns related to all programs, including budgets, media partners and the resources to complete projects with cross functional teams.
- Proactively lead annual and quarterly budget planning, management and forecasting
- Communicate clearly and succinctly, collaborating with cross-functional stakeholders to ensure the recommended communication strategies align with our brand and organizational goals
- Develop the annual marketing communications strategy and campaigns for the TNLH Brand
- Use data insights to create and build sales strategies, utilizing lead nurturing tactics (Hubspot, CRM Data)
- Continuing to enhance and maintain TNLH Digital Program on Facebook, Instagram, Twitter, Pinterest, Youtube, Google Plus, LinkedIn, Houzz, & TNLH Blog.
- Lead the continued development, implementation, Dealer updates and monitor the True North Log Home site. Continually updating the website with new content, news, events, through the Wordpress CMS and share Data Analytics to help refine performance.
- Assist with competitive research to identify our strengths and weaknesses, collect competitor and customer insights
- Engage and present with confidence to cross-functional teams, including senior leaders
- Develop programs to retain customer engagement with TNLH through means of Survey Monkey, Mailchimp, Webinars and other venues.
- Plan and coordinate annual Trade Show schedule and Budget, while managing booth designs and branding
- Google Certifications, Hubspot Certifications, and videography capabilities considered significant assets.
- You are a strategic thinker with a passion for brand marketing and marketing communications planning in an entrepreneurial environment
- You bring exceptional experience in developing customer-facing marketing communications campaigns across traditional media, social and digital channels
- You learn and lead from the outside in. You are keenly interested in marketing and branding, watching and learning from other leading organizations as they elevate their brands within North America
- You lead with confidence, taking initiative, proactively supporting team goals and managing project plans and timelines with excellence

**Benefits**:

- Casual dress
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Vision care

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

Supplemental pay types:

- Overtime pay

Ability to commute/relocate:

- Gravenhurst, ON: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Marketing: 1 year (preferred)

Work Location: One location

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