Manager, Loyalty and Data Analytics

4 weeks ago

Toronto, Canada LCBO Full time

Location Address:
100 Queens Quay East, 9th Floor, Toronto

Number of Openings:
1

Salary / Pay:
$64,745.00 - $113,090.00

Job Posting Description:
If you are a passionate and resourceful thinker who can solve complex problems for which no template exists, then this is the role for you

About the Role
- Develop ongoing insights and recommendations to support evolution of Aeroplan program.
- Interpret, explain, and present findings and recommendations to the LCBO as well as Aeroplan and Trade partners in practical and relevant language.
- Develop data requirements and measurement plans that accurately measure the success of Loyalty and CRM initiatives, manage the prioritization and execution of the measurement plans.
- Build out and executes on the analytical models/segmentation roadmap in collaboration with Aeroplan.
- Support experimental design, execution and analysis of each campaign.
- Work closely with Customer Intelligence Manager to establish proactive analytics programs and projects that drive actionable customer insights.
- Create case studies to demonstrate how analytics drive revenue, profit and/or efficiencies for LCBO and trade partners.
- Lead a team of analysts responsible for providing data and analysis.

About You
- Post-secondary education in a business, economics, statistics, data analytics and or an equivalent program and comparable work experience.
- Solid understanding of customer data analytics and pre and post campaign analysis, reporting, KPI development and measurement.
- Experience developing approaches to personalization for targeted marketing vehicles including recommendations for who to target, what the offer should be, vehicle and timing.
- Experience with designing and building of analytical models including customer segmentation, offer optimization, product recommendation, statistical analysis and modelling, predictive models.
- Experience working with cross-functional teams and external vendors/partners.
- Solid understanding of data analytics and reporting, research, KPI development and measurement, and loyalty strategy.
- Experience developing and working with AI solutions.
- Strong interpersonal, communication and presentation skills.
- Superior business acumen.
- Working knowledge and experience with SQL, R, Python, PowerBI, MicroStrategy.
- Critical and creative thinker with ability to manage multiple projects concurrently.

There is a world of opportunities at the LCBO

Join an organization where you can be challenged while achieving your true potential. A place where you can make a positive impact supporting Ontario business and communities. Discover a safe, healthy, diverse, inclusive, and accountable workplace where your wellbeing is our top priority. At the LCBO, your contributions are respected and valued. Be part of our journey as we invest in people and technology to transform an organization. There really is a world of opportunities at the LCBO.

Please submit your resume via Workday by 11:59pm on the deadline date. We appreciate your interest and advise that only those selected for an interview will be contacted.

Work Hours:
36.25

Union / Non-Union:
Non-Union

Job Posting End Date:
February 7, 2024

The LCBO is an equal opportunity employer and committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

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