Social Media Manager

4 weeks ago


Edmonton, Canada Inbound Squad Full time

Inbound Squad is a marketing agency in Edmonton, Alberta, specializing in digital and inbound marketing services in the dental and healthcare industry. We are looking for a dynamic and creative Social Media Specialist to join our team

As a Social Media Specialist, you will be responsible for developing and implementing social media strategies to enhance brand presence and drive engagement. You will be responsible for creating engaging content, managing social media campaigns, monitoring and analyzing performance metrics, and collaborating with cross-functional teams to drive brand awareness and engagement.

**Key Responsibilities**:

- Develop and execute a comprehensive social media strategy across all relevant platforms, including but not limited to Facebook, Twitter, Instagram, TikTok, LinkedIn, and YouTube that align with the company's marketing goals
- Develop and manage paid social media marketing campaigns that will integrate with the overall strategy
- Create engaging and original content, including written posts, images, and videos, to increase engagement and grow social media following
- Develop a daily content calendar for each social media platform, including but not limited to Facebook, Twitter, Instagram, and LinkedIn
- Create and publish daily content across various social media platforms to engage and expand the company's online audience
- Monitor social media channels, respond to comments and inquiries, and manage social media campaigns to promote brand awareness and drive website traffic
- Monitor and analyze social media performance metrics and adjust strategies as necessary to improve engagement and conversion rates
- Manage social media budget and resources effectively to achieve desired outcomes
- Prepare monthly social media reports and provide recommendations to clients and management
- Collaborate with other team members and external agencies as needed to ensure integrated marketing campaigns and initiatives

**Qualifications**:

- Proven experience in successfully executing social media campaigns and creating and running paid ad campaigns
- Excellent written and verbal communication skills, with the ability to create engaging content and communicate effectively with internal and external stakeholders
- Knowledge of social media platforms, including Facebook, Twitter, Instagram, TikTok, LinkedIn, and YouTube, and experience using social media management tools such as eClincher, Hootsuite or Sprout Social
- Strong analytical skills and experience with social media analytics tools
- Strong project management skills and ability to manage multiple projects and priorities simultaneously
- Self-starter with a strong work ethic and ability to work independently and as part of a team
- Familiarity with Microsoft Office, Google Workspace and project management tools such as Notion
- Ability to work cohesively with team members and quickly adapt within a constantly changing work environment
- High level of organization and attention to detail

**Additional Qualifications**:

- A strong level of professionalism
- Willingness to learn and improve
- Team-based mindset, and a positive, innovative problem-solving approach to project challenges
- NO FREELANCERS PLEASE
- Working days: Monday to Friday (9:00 am - 3:30 pm)

**Salary**: From $18.00 per hour

**Benefits**:

- Company events
- Dental care
- On-site parking

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Edmonton, AB T6W 4H8: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Social Media Marketing: 1 year (required)

Work Location: In person

Application deadline: 2023-06-23
Expected start date: 2023-06-26


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