Media Buyer/ Search Arbitrage

3 weeks ago

Montréal, Canada ROI ADS LLC Full time

We are seeking a highly skilled and experienced Media Buyer to join our dynamic marketing team. Must be data-driven, proficient with Meta, Tiktok, Google & native ads and have handled accounts of over $100,000/month ad budget. Should be well versed with Search and Content Arbitrage. If you have a deep understanding of GDN strategies, a proven track record of driving results, and the ability to maximize ROI, we want to hear from you.

**Skills**:

- Develop and execute effective media buying strategies for advertising campaigns on the Google Display Network.
- Conduct thorough research and analysis to identify target audiences, demographics, and relevant websites for maximum reach and engagement.
- Collaborate with internal stakeholders to define campaign objectives, budget allocations, and key performance indicators (KPIs).
- Create and optimize compelling ad creatives, ensuring they align with the brand's guidelines and resonate with the target audience.
- Monitor campaign performance, regularly analyzing metrics and key performance indicators (KPIs) to optimize campaigns for maximum ROI.
- Implement A/B testing methodologies to identify top-performing ad variations and optimize campaign elements, such as ad placements, targeting options, and bidding strategies.
- Stay updated with industry trends, changes in the Google Display Network, and emerging media buying strategies to drive innovation and stay ahead of the competition.
- Collaborate with the creative team to develop visually appealing and high-converting ad designs.
- Strong analytical skills, with the ability to interpret data and derive actionable insights.
- Familiarity with digital advertising metrics, such as CTR, CPC, CPA, and conversion rates.
- Excellent communication and negotiation skills to build relationships with publishers and vendors.
- Ability to work in a fast-paced, deadline-driven environment with strong attention to detail.
- Self-motivated and results-oriented, with the ability to take ownership of projects and drive them to success.
- Google Ads certification is a plus.

**Responsibilities**:

- Developing and executing effective media buying strategies for advertising campaigns on the Google Display Network.
- Conducting thorough research and analysis to identify target audiences, demographics, and relevant websites for maximum reach and engagement.
- Collaborating with internal stakeholders to define campaign objectives, budget allocations, and key performance indicators (KPIs).
- Creating and optimizing compelling ad creatives, ensuring they align with the brand's guidelines and resonate with the target audience.
- Monitoring campaign performance, regularly analyzing metrics and key performance indicators (KPIs) to optimize campaigns for maximum ROI.
- Implementing A/B testing methodologies to identify top-performing ad variations and optimize campaign elements, such as ad placements, targeting options, and bidding strategies.
- Staying updated with industry trends, changes in the Google Display Network, and emerging media buying strategies to drive innovation and stay ahead of the competition.
- Collaborating with the creative team to develop visually appealing and high-converting ad designs.
- Providing regular reports and insights on campaign performance, including recommendations for improvement and future campaign strategies.
- Managing relationships with external vendors, such as ad networks, publishers, and technology partners, to explore additional advertising opportunities and enhance campaign performance.
- Having a Bachelor's degree in Marketing, Advertising, Business, or a related field (or equivalent experience).
- Demonstrating proven experience as a Media Buyer, with a focus on the Google Display Network.
- Demonstrating in-depth knowledge of Google Ads and experience in managing GDN campaigns.
- Demonstrating success in optimizing campaign performance and delivering exceptional ROI.
- Being proficient in using Google Ads and associated tools for campaign setup, monitoring, and reporting.

**Salary**:
Culture at ROI ads LLC:
At ROI Ads LLC, we embrace a vibrant and inclusive culture. With a remote work setup, our global team thrives on collaboration and the richness of diverse perspectives. We prioritize recognizing and rewarding high achievers, and our annual company retreats enhance team unity while celebrating accomplishments. Join us and experience a dynamic work environment that values your contributions and fosters growth.

**Salary**: $31,275.88-$76,359.74 per year

**Benefits**:

- Work from home

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday
- Weekends as needed

Supplemental pay types:

- Bonus pay
- Commission pay

Application question(s):

- Statistically what has been your best performing ad? (CTR, CPC, or conversion rate)

**Experience**:

- Content arbitrage: 1 year (preferred)
- media buying: 2 years (required)

Shift availability:

- Day Shift (preferred

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