Coordinator, Marketing

3 weeks ago

Toronto, Canada The Estée Lauder Companies Full time

MARKETING COMMUNICATIONS
- Responsible for maintenance and input of seasonal comparison file for all retailers (advertising, retailer promotions, events etc.) - manage and update regularly
- On-going maintenance of Seasonal Marketing Calendars for all retailers
- Support the field through the weekly updating of brand newsletters, calendars, event trackers, 360’s etc
- Access forecasting site on a weekly basis to print out new launch bulletins for Marketing Manager and provide data support as needed
- Participate in key market meetings, compile notes, follow up actions
- Partner with marketing manager to lead the logistics of planning and executing national sales meetings, retailer meetings and any events where marketing communication will be the focus
- Support marketing Manager to pull data from NPD reports and contribute to monthly review deck which will identify key competitive activity and winners in specific product categories
- Support visual merchandising team to obtain brand assets and craft key messaging for consumer facing materials

PRICING
- Support marketing Manager in maintaining all pricing documentation (i.e.: 3 year pricing document, Competitive Pricing updates etc)
- Competitive pricing research as required to support the Marketing Director in seasonal pricing review
- Validate pricing for all advertising and open sell materials

RETAIL MARKETING
- Work as a liaison between the retail accounts and marketing team to support retailer initiatives
- Provide retailers with all promotional information i.e.GWP & PWP qualifiers, values etc.
- Support the marketing manager on all seasonal marketing and retailer presentations
- Meeting set-up as required
- Create documents to support seasonal retailer meetings i.e. On Counters, Seasonal Calendars
- Place product/sample orders as required for meetings, PR and coop support
- Perform regular audits of retailer.ca to ensure integrity of content and lead the problem solving if disconnects occur
- Support marketing and advertising initiatives as needed
- Budget tracking and maintenance for the marketing team

SAMPLES
- Work with global team to ensure that samples are on track to ship as per sample plan
- Track all samples on Master Tracker
- Partner with sales team on shipment planning and allocation to stores

GENERAL
- Competitive analysis: report monthly on noteworthy activity from the identified competitive set including minimum 1 field day a month
- Coordination of all French translations
- Work with marketing Director to track and manage marketing budget. Enter all planned spend into corporate tracking program (passport)
- Pull reports from data warehouse as required
- Respond and assist the Field Sales Team with Marketing questions/concerns
- Coordinate all incoming marketing inquiries as necessary
- Participate in special tasks and projects as assigned
- Master all corporate tools designed to support the marketing function including: Passport, PO Creation, Infolink, NA Pricing, Anaplan and other tools as needed.

**Qualifications**
- 2+ Years previous marketing/administrative experience
- Post-Secondary Degree/Diploma Required
- Similar work experience in cosmetics industry and retail environment preferred
- Knowledge in social and digital marketing preferred
- Must possess excellent organization and communication skills
- Strong attention to detail, excellent follow-up
- Excellent Computer Skills required: Word, Excel, Powerpoint
- Knowledge of Data Warehouse and Passport System preferred

**Job**: Marketing

**Primary Location**: Americas-CA-ON-Toronto

**Job Type**: Standard

**Schedule**: Full-time

**Shift**: 1st (Day) Shift

**Job Number**: 230455

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Accommodations for job applicants with disabilities are available on request.

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