Marketing Manager
3 days ago
**Atrium** is Atlantic Canada’s leading furniture and home decor destination, with major tenants including Ashley Furniture, World Wide Furniture, and Gallery 1 Furniture, amongst other reputable home decor companies.
We are currently seeking a talented and motivated**Marketing Manager** who will contribute to the marketing strategy for Worldwide Furniture, Ashley Furniture, and Gallery 1 Furniture; as well as execute and coordinate all collateral and assets required to execute the strategy.
**Responsibilities**:
- Work with team on development of overall marketing strategy (includes online, social media, print, television, and radio); across 3 banners - Ashley Furniture (Dartmouth and Moncton), Worldwide Furniture, and Gallery 1 Furniture;
- Planning of promotional calendar and execution of all promotions;
- Working with store managers to collect necessary information to create campaigns;
- Managing marketing budgets for all stores - including promotion and branding activities;
- Creation of television and online video advertising assets (in-house and with third party suppliers);
- Generate ideas for creative marketing concepts unique in the furniture industry; conduct market research and bring forth recommendations and suggestions;
- Create and maintain media timeline and work with suppliers on pricing;
- Booking of all media and delivery of assets - radio, television, flyers, signage;
- Work with in-house Marketing Communications on execution of all marketing collateral required to effectively implement the marketing strategy;
- Implement digital strategies in-house, and act as liaison with external digital media suppliers; (including creation and setup of Facebook, Google CPC, YouTube, and Digital Programmatic Display ad campaigns)
- Writing of scripts and ad copy for campaigns - radio, television, print, digital
- Assess the success of each campaign, including online analytics, evaluate sales and traffic results and implement improvements;
- Review website analytics;
- Conduct customer research to inform marketing strategy through surveys and contests.
- Oversee maintenance of website, including uploading pictures, website changes, and updates;
**Qualifications**:
**Education and Experience**:
- 5+ years in a senior Marketing role with digital marketing experience;
- Degree or Diploma with a focus in Marketing, Radio TV Arts, or Communication (or other relevant field);
- Facebook Blueprint certification or equivalent experience with Facebook advertising a strong asset;
- Google AdWords certification and/or experience a strong asset;
- Experience with Digital Programmatic Display advertising;
- Experience with Adobe Creative Suite, including InDesign, Illustrator, Photoshop, After Effects, and Premiere Pro;
- Proven success in campaign management.
**Specific Skills and Knowledge**
- Project management and leadership skills;
- Strong technical skills - particularly with relevant software, digital advertising tools, and website troubleshooting;
- Creativity - ability to create content that is creative, informative and captivates a specific audience;
- Analytical skills - must have working knowledge of online analytics;
- Communication skills - must be able to communicate effectively in person and have strong written communication;
- Planning skills - required to produce and follow a marketing plan, with associated budget;
- Strong attention to detail - particularly with editing and proof reading;
- Working within tight deadlines.
**What We Offer**:
- Competitive salary
- Health and dental benefits;
- Employee discount;
- Opportunity to be part of an exciting, entrepreneurial company and have an impact on our business
We thank all applicants for their interest, but only those selected for an interview will be contacted.
**Job Types**: Full-time, Permanent
Schedule:
- 8 hour shift
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