Research Analyst

2 months ago

Toronto, Canada Wavemaker Full time

**Research Analyst, Analytics & Insights**

**About Wavemaker**
***
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

**Our Attitude Of Positive Provocation Is Enabled By**
***
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses.
- deep knowledge we have of our clients’ business
- confidence to challenge what’s gone before
- the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company.

**Brief Description**
***
The Research Analyst, Analytics & Insights is responsible for bringing together data, creativity and multiple methods to help our clients make better choices rooted in human insights. All our people, processes and technology are united through our focus on understanding, accelerating and optimizing purchase journeys; making them more satisfying for consumers and more effective for our clients.

**Three Best Things About The Job**
- Lead client-facing work for notable brands that have an appetite for innovation and exploring new and different
- Opportunity to be a part of WAVEMAKER’s growth and legacy in the industry
- A chance to be a part of a dynamic and multi-talented team; with access to best in class, tools and research

**Key Responsibilities Of The Job**
- Work closely with the A&I team to support teams with research and insights
- Understand how to use the day-to-day tools, know when they are best applied to our clients’ businesses, and conduct training sessions with staff
- Generate audience, competitive, and category insight reports from large sets of data; display in an actionable and informative matter for the intended audience
- Supporting the New Business team by utilizing various tools and resources
- Encourage critical thinking among client groups and within the team
- Independently gather and disseminate relevant information, data and articles of interest across the agency as appropriate.
- Present to groups, both small and large
- Work directly with vendors to bring creative solutions and best options to WM

**What You Will Need**
- Minimum 2-3 years as a Research Analyst
- University or College degree/diploma in Media, Marketing, Research, or related field and/or relevant years of experience
- Demonstrates understanding of research tools

**Qualities**
- Demonstrates accuracy and attention to detail
- Self-starter who demonstrates initiative
- Ability to manage multiple projects simultaneously
- Strong collaborative and communication skills
- An insatiable curiosity for problem solving
- Strong interest in uncovering the “whys” behind questions; demonstrates creativity and critical thinking in problem solving with the ability to distil the real question being asked
- A reasonable comfort level working with numbers and data; research methodology coursework an asset but not a requirement
- Team player who can step in and help drive strategy against a landscape that is in constant change
- Thrives in fast paced environment
- Embraces PACED (Passionate, Agile, Collaborative, Entrepreneur, Diversity) core values

**GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the**
**more great**
**work we can create together**
**.

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