Web & Digital Marketing Specialist

6 months ago

Richmond, Canada Shearwater Research Full time

Shearwater Research is a privately held, profitable technology company which is the world leader in the field of technical diving computers and rebreather oxygen controllers. Based in Richmond, British Columbia, we have dealers in over 70 countries, and service centers in Canada, USA, UK, and New Zealand. We take pride in our corporate culture of high energy excellence, with self-managed professionals who thrive in delivering results in a tangible, visible manner. We are a fast growing company with a very bright future.

**Responsibilities**

**Digital Performance Marketing & Website Management**
- Develop and execute data-driven performance marketing strategies for enhanced traffic, engagement, and brand equity.
- Lead SEO analysis and optimization, manage digital campaign expenditures within budgets.
- Maintain up-to-date website content, including product listings and related assets.
- Collaborate with Marketing to create and distribute content for campaigns and community engagement across various channels.
- Lead the development and publication of new blog content, managing a content calendar for social media and blog execution.
- Support the overall content strategy, providing insights on audience engagement and SEO, and contribute to ideation for content creation across digital channels.

**Digital Analytics**
- Analyze digital advertising and content performance, optimizing against campaign goals.
- Review web and social content for continuous improvement in engagement and SEO.
- Deliver regular reports and insights to senior leaders and department members, communicating successes and future recommendations.

**Qualifications**
- University Degree in Marketing or Business supplemented by 3-5 years of progressively responsible experience in digital marketing.
- 3 years experience in Web Management and eCommerce. Experience with Shopify is an asset.
- 1-2 years experience in a technical or engineered consumer product environment an asset.

**You'll be a great addition to our team if you are**:

- An experienced diver
- Data-driven with a proven track record in fulfilling KPIs for B2B and B2C growth.
- Analytical, adept at interpreting data and implementing optimizations for improved performance.
- Seasoned in seasonal Consumer Products industry, skilled in cross-channel planning, execution, budgeting, and analysis.
- Proficient in ad buying platforms (Google Ads, Bing Ads) and managing paid social campaigns (Facebook/Instagram, YouTube, LinkedIn).
- Skilled in brand content management, including creation, implementation, and measurement across channels.
- Excellent time management in a fast-paced, team environment.
- Strong written communication skills for web, social, and blog.
- Demonstrates a growth mindset, staying curious, continuously learning, and embracing challenges. - Proficient in software tools including MS Excel, MS Project, and PowerPoint.

**Job Grade**
Career Band 2: Technical/ Functional Leadership $65-100k

**Benefits**
These are some of the benefits Shearwater employees enjoy:

- Flex time and Hybrid work site arrangements for most professional staff
- Company paid Life, AD&D, Dental, Extended Health, EAP Plan + Health Spending Account
- Competitive vacation allowance
- Group RSP with company matching contributions
- 5 personal days per calendar year (paid out if not used)
- Diving - open water ticket, dry suit and advanced training company paid
- Bonuses based on successful annual financial performance of the company

**Shearwater Research,** is a privately held technology ISO9001:2015 certified world leader in the field of dive computers for serious divers. Based in Richmond, British Columbia, we have dealers in over 70 countries, and service centres in Canada, USA, UK, France, New Zealand, and Thailand.

Shearwater Research is an equal opportunity employer. If you are contacted regarding the position, please advise the member of our recruiting team of any accommodation measures you may require during our selection process. Information received relating to accommodation needs of applicants will be addressed confidentially.

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