Director, Campaigns

2 months ago

Toronto, Canada Equinix Full time

**Who are we?**

Equinix is the world’s digital infrastructure company®, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.

Director, Campaigns

**Job Summary**

Leads the Digital Marketing function and directs a multi-discipline management team that is responsible for driving the right audience to Equinix digital properties and converting prospects into the lead funnel through a defined user journey and experience.

**Responsibilities**
- Lead Equinix’s global campaign strategy; building scalable demand generation and customer campaigns to drive qualified leads and pipeline growth
- Design and implement account-based-marketing programs at scale through digital motions and collaborate with Field Marketing and sales leadership to extend through in-person efforts
- Create programs and initiatives across the entire customer lifecycle, from nurture to activation and adoption to cross-sell and up-sell, including localization
- Oversee the endo-to-end execution and delivery of campaigns including audience segmentation, creative development, content distribution and performance tracking
- Analyze campaign performance and use data to refine and optimize campaigns, providing regular performance reporting to senior leadership and stakeholders
- Coach, guide and mentor a global team and manage relationships with agencies and vendors; collaborate closely with Brand, Creative, Product Marketing and Operations teams, as well as cross-functionally with Sales and Product teams

**Qualifications**
- 15+ years of experience in demand generation, ABM growth marketing roles, with a strong track record of developing and executing successful campaigns in a B2B technology company; 7-8 years directly managing a global team
- Significant experience developing and leading global, large-scale demand and customer retention programs with experience using a variety of digital marketing channels to drive lead gen and account engagement
- Expert in using analytics to measure campaign performance, extract insights and optimize campaigns for maximum ROI and pipeline impact; in-depth knowledge of marketing automation ABM and CRM platforms with the ability to leverage these tools for segmentation, lead nurturing and campaign execution
- Excellent written and verbal communication skills, with the ability to present complex campaign strategies, performance reports
- Proven ability to work cross-functionally, including product marketing, brand and agencies to align effort with business objects and ensure seamless execution of campaigns

The United States targeted pay range for this position in the following location is / locations are: - San Francisco, CA / Bay Area: $160,000 to $273,000 per year - California (Non-SF/Bay Area), Connecticut, Maryland, New York, New Jersey, Washington state: $153,000 to $261,000 per year - Colorado, Nevada, Rhode Island: $139,000 to $237,000 per year Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training. This position may be offered in other locations. Your recruiter can share more about the specific pay range for your preferred location during the hiring process. The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position. As an employee, you become important to Equinix’s success. Details about our company benefits can be found at the following link: USA Benefits eBook

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organiz

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