Marketing Manager

3 days ago

Lake Louise, Canada Fairmont Château Lake Louise Full time

Company Description

Embrace your passion for hiking, skiing, snowboarding and many other outdoor activities in Banff National Park while pursuing a fulfilling career at Fairmont Chateau Lake Louise. Take a risk, make a change and experience a new adventure while further developing your career. To live and work in a National Park is a once in a lifetime opportunity. Our team is a network of empowered individuals with a strong sense of themselves and the hospitality industry. Work hard, play hard and receive extraordinary benefits including subsidized onsite accommodations, which make saving money very easy to manage. Join our Fairmont family today

**What is in it for you**:
Subsidized staff accommodation provided on-site for full time status employees
One complimentary meal per shift in our staff cafeteria (additional meals can be purchased for $5/meal)
Comprehensive benefits package (Medical, Vision & Dental) including extended benefits like; Mental Health (up to $5,000/year), Orthodontics (up to $2,500/year), Fertility Drugs and Gender Affirmation (Lifetime maximum of $10,000) for full time permanent status employees
Defined Contribution Pension Plan with employer matching up to 5% of annual earnings for full time permanent status employees
Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties world-wide
Discounts while using our resort's Food & Beverage Outlets, Fitness Centre, and Spa
Automatically added to our resort's Colleague Lifestyle Program which includes access to staff activities and events
Opportunity to develop your talent and grow within Fairmont Chateau Lake Louise and over 5,000 properties with Accor

**Job Description**:
Working on-site at the iconic Fairmont Chateau Lake Louise, under the leadership of the Director of Sales & Marketing and collaborating with the PR and Content Manager, key responsibilities will include planning, creating, executing and supporting the hotel, Canadian Western Mountain Region and corporate in all marketing efforts, with the goal of increasing destination awareness and maximizing revenue. This role will specialize in digital marketing in supporting the hotels key revenue streams by implementing strategies to increase web traffic, engagement and conversion. Oher responsibilities include all in-house marketing creation and support to ensure brand consistency and messaging within the hotel.

Roles & Responsibilities

Plan, coordinate & execute key marketing campaigns for all business segments (leisure, group, tour, wedding, wellness, food & beverage, spa)
Prepare campaign re-cap reports showing performance, ROI and learnings
Create, review, asses and present monthly digital analytics reports along with insights and recommendations
Strategically prepare and execute media buys for digital and print, working with key partners and suppliers
Manage Fairmont property website along with all hotel microsites focusing on UX and SEO
Design ad creative for campaigns (print and digital)
Liaise with partners on seasonal marketing strategies (Travel Alberta, BLLT, Ski Louise, etc.)
Responsible for all guest facing signage (elevator posters, guestroom TV's, weekly and seasonal resort guides, pre-arrival communications, digital displays, welcome booklets, etc.) - including design, coordination and printing
Produce copy for websites, digital advertising, print advertising and in-house collateral
Promotes and adheres to Fairmont Brand Standards in all guest facing material
Assist Content Marketing Manager with posting to social media channels (Instagram, Facebook, Twitter, LinkedIn Pinterest, YouTube)
Active participant in hotel rev pro meetings and other such activities to innovate, create and review marketing opportunities and content creation (and or use).
Participate in hotel events, festivals and seasonal activities to maximize social media and content generation opportunities
Working with Content marketing manager and hotel executive team, support Talent & Culture marketing efforts including content creation, social channel management, microsite updates and assistance with monthly reporting (similar to guest marketing efforts).
Provide marketing support to the group sales and tour/travel sales teams, special events and wellness. This includes support towards sites (in person and virtual)
In coordination with the DOSM, various duties when and as they arise based on hotel business needs.

**Qualifications**:
Marketing, Graphic Design, Communications, Digital/Online Marketing post-secondary education
Previous hotel and/or tourism marketing experience an asset
Excellent knowledge and proficiency of Microsoft Office (Outlook, Word, Excel, PowerPoint)
Previous Graphic Design experience using Adobe Creative Suite (InDesign, Photoshop, Illustrator), portfolio samples will be requested
Knowledgeable in CMS tools (Wordpress, Wix, Custom Builds)
Experience creating SEO, SEM and PPC campaigns
Experience managing programmati

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