Marketing Advisor

7 months ago

Calgary, Canada Rümi Full time

**Marketing Advisor - ATCOenergy**

Or as we like to say, Marketing Aficionado

We’re looking for a fierce and friendly Marketing Advisor to join our diverse & vibrant team. Rümi is a bright new member of the ATCO family and operates 3 lines of business under the Rümi umbrella: Rümi Home Services, ATCOenergy and Blue Flame Kitchen.

Reporting to the Marketing Manager, Strategy & Planning this role is focused on executing the day-to-day marketing operations for ATCOenergy, including carrying out go-to-market plans, end-to-end project management of campaigns and projects, compiling campaign reporting and post-analysis, and aiding in yearly planning.

**On a daily basis, you’ll be**
- Executing all ATCOenergy marketing campaigns, project managing campaigns, programs, and initiatives from inception to launch, delivering campaigns on budget and on time.
- Working with cross-functional teams to understand the needs of your business stakeholders, assigning and managing deliverable deadlines and negotiating timelines where needed. Oversee development and delivery of campaign briefs to cross-functional team members, aiding in collaboration to ensure compelling brand messaging across channel mix.
- Manage creative review process with Marketing Manager and key business stakeholders.
- With assistance from the Marketing Manager, lead the development of Go-to-Market decks outlining campaign strategy, employed tactics, and creative.
- Aid in the development of a performance-tracking process, monitoring and benchmarking KPI’s against actual performance and making optimization recommendations based on performance insights and trends.
- Support in annual strategy development, ideation, and the development of key marketing planning documentation.
- Work with cross-functional teams to ensure consistent, brand and campaign messaging across channels, executed in accordance with the marketing plans.
- Manage creative rotations for always-on paid media to avoid creative fatigue.
- Track, analyze, and report on channel performance with channel lead, soliciting opportunities for optimizations and making recommendations for improved performance.
- Operate as primary day-to-day liaison between marketing and business stakeholders, always acting in the best interests of the brand.
- Act as the voice of the customer, with a clear understanding of target demographics for ATCOenergy, and user behaviour across platforms.
- Participate in market research to find answers about consumer requirements, habits and trends. Provide insightful recommendations for optimizations based on research, insights and trends.
- Stay updated on industry best practices and trends related to brand & digital marketing.
- Other duties as assigned.

**Who you are**:

- A friendly neighbour
- A fantastic listener
- An energetic team player

**What you’re great at**:

- Solving problems with compassion and creativity
- Working efficiently and effectively to meet targets
- Customer-centric sales with the goal of making it easier for our customers to love the places they live and work
- Able to work in a fast-paced environment and set priorities
- Ability to exercise tact, discretion, and sound judgement
- Strong analytical and problem-solving skills with attention to detail
- Mature, professional, and optimistic attitude
- Proven ability to maintain the confidentiality of information and records

**What you have**:

- Post-secondary degree in a related discipline.
- 3-5 years of relevant marketing experience.
- Experience in both traditional and digital marketing campaign execution.
- Excellent communication skills are critical. Both verbal and written communication skills will be essential in producing the results required for this role.
- High proficiency at delivering marketing documents and templates.
- Believes that an ideal work environment is collaborative and encourages everyone to be curious and bring their best ideas forward.
- Retail and/or agency experience is a bonus.

**Why Join Rümi?**

If you’re not yet convinced that working at Rümi could be the smartest decision you ever made, we also offer:

- Competitive compensation, pension matching, and ATCO employee share options. Cha-ching
- Opportunities to give back through the Rümi ÜGive program, and charitable donation matching
- Adaptable benefit packages to help you live your best life For example, our mental health benefits cover up to $3000/year per specialty for you and each of your dependents
- So much more

This role is located in Calgary.

Rümi exists to make people happy by making it easier for everyone to love the places they live and work — and that begins with us. By making diversity, equity and inclusion a top priority, we’re building a team of Rümineers that reflect our core values and empowering our people to bring their whole selves to work.

**Benefits**:

- Dental care
- Employee stock purchase plan
- On-site parking
- Work from home

Schedule:

- Monday to Fr

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