Director Product and Technology Communications

4 months ago

Oshawa, Canada General Motors Full time

**Job Description**:
**WHAT YOU WILL DO**

You will support GM Canada to achieve sales objectives and growth of consumer brands by generating positive earned media coverage for GM Canada’s vehicles, brands and technologies. Reporting to the Executive Director of Communications and with three direct reports and PR agency account management, this role requires leadership, superb project and budget management, proven media relations and networks, social and digital media expertise, and strong collaboration with stakeholders both inside and outside the organization. The position will include significant travel and frequent, highly customer-focused interactions with Canada’s traditional and non-traditional media including automotive, technology, lifestyle and social influencers.

**AREAS YOU WILL MANAGE**:

- Develop and lead the planning and execution of media strategies including a calendar of product reveals, auto shows, media drives and brand activations, social and digital content plans etc. to drive positive earned coverage and key message penetration for GM’s brands, vehicle and technologies. Ensure strong focus on key purchase consideration drivers.
- Ensure the role of GM in Canada is woven into product and technology stories
- Serve as a national spokesperson on product, brand and technology issues and topics. Host media at various PR events in Canada and U.S.
- Expand relationships with Canadian Key Opinion Leaders (KOLs) and automotive, tech, social, lifestyle and multi-cultural media to expand audience reach and drive positive earned and paid coverage (digital, print, broadcast).
- Lead GM Canada National press fleet strategy, including forecast and disposals, logistics, event support and utilization.
- Use data and trend analytics to measure Product PR reach and effectiveness through consistent dashboards and benchmarking.
- Develop written communications including briefing notes, press releases, speeches, key messages, and media statements.
- Lead coordination with Canadian brand teams and global product communications teams to ensure strategic and integrated approach.
- Manage Product Communications budget and PR agency support to assist Product PR strategic objectives including third-party advocate strategy.
- Collaborate and support GM Canada Corporate narrative.

**QUALIFICATIONS/REQUIREMENTS**
- Ten years plus experience managing national earned media programs and developing strategic programs to generate positive earned media profile
- Demonstrated knowledge and network in Canada’s automotive, lifestyle and technology media.
- Strong product knowledge is a particular asset
- Superior writing skills & effective storytelling capabilities.
- Experience as a media spokesperson
- bilingual is preferred, not a requirement
- Exceptional organizational skills and strategic thinking

**About GM**:
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

**Why Join Us**:
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

**Diversity Information**:
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

**Equal Employment Opportunity Statement**:
Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada, please advise if you require accommodation. General Motors of Canada values diversity and is an equal opportunity employer.

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