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Digital Marketing Manager B2B

2 months ago

Coquitlam, Canada JOTO Imaging Supplies Full time

Since 1989 Joto has been providing digital printing solutions and supplies to the custom printing industry and has become an industry leader supplying a wide range of products. We offer heat transfer papers for laser and inkjet copiers/printers, cuttable and printable heat transfer vinyls for têxtiles, sublimation, and DTG supplies. Joto also provides laser, sublimation, and DTG printers, together with equipment packages to help digital decorators get started or upgrade their existing equipment. We carry a wide variety of heat presses, mug presses, and vinyl cutters.

Committed to offering the highest quality products and services, Joto is continually adding new products and decoration solutions that can help our customers grow their businesses.
- Work in an entrepreneurial and dynamic environment with a chance to make a direct impact on results
- Have the opportunity to build a satisfying career.
- Enjoy working with motivated and motivating people
- Want to enjoy coming to work

**B2B Digital Marketing Manager**:
**Core Responsibilities**:

- Ecommerce Development (Magento) and Strategy
- Oversee paid search and SEO/SEM strategies
- Improve company's website content and language
- Manage weekly newsletter and knowledge-based blogs
- Coordinate the development of copywriting, creative and web development with remote team of freelancers and external partners, as needed.
- Set-up and manage all marketing automation, analytics and integrations required to execute campaigns, including: Zoho, Zapier and Magento, Google Tag Manager configuration and Facebook, Pixel tracking.

**Ecommerce Development and Strategy**:

- Develop and implement vision, roadmaps, and program backlog of the local eCommerce strategy. Strategically grow eCommerce ahead of the market in specific location
- Financial Analysis and Delivering against KPIs; review KPIs daily/weekly and report back to region on results/learnings/tactics to improve
- Identify and coordinate local promotions and launch of new products within the
- Commercial Mindset/Marketing Analysis; evaluate best sellers/most searched items/brands to determine which items to highlight on landing pages, will work as the liaison between global team and local category managers to develop content
- Enrich and optimize product local descriptions in digital channels
- Optimize end-to-end region-specific customer journeys by devising new solutions, services, products, or propositions
- Identify and implement new opportunities throughout the customer journey to deliver high performing, agile customer interactions, and touchpoints

**Website Development**
- Through social media amplification and campaigns, promote corporate sponsorships, events, and panel participation.
- Basic web development and ongoing maintenance to corporate and sub brand webpages as required.
- Work with the team to identify technical website development needs and work with our external consultants to deliver required updates

**Qualifications**
- 4 Years - Experience in marketing within ecommerce or B2B

**Competencies**
- Strong background in digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization & experience in running A/B tests for campaigns and deriving customer insights
- Experience in Adobe tools (e.g., Magento, marketing tools) and Google Analytics
- Knowledge of and experience with Microsoft Office, Google Workspace, Adobe Suite and Social planning suite.
- Problem Solving - identifies and resolves problems in a timely manner; gathers and analyzes information skillfully.
- Planning/Organizing - uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks.
- Detail oriented and accurate - minimizes mistakes, follows every step in a process and follows through with all tasks
- Oral Communication - speaks clearly and persuasively in positive or negative situations; demonstrates presentation skills.
- Team Work - balances team and individual responsibilities; contributes to building a positive team spirit; able to build morale and group commitments to goals and objectives.
- Written Communication - writes clearly and informatively; presents numerical data effectively; able to read and interpret written information.
- Change Management - communicates changes effectively; builds commitment and overcomes resistance.
- Leadership - inspires and motivates others to perform well; influences actions and opinions of others; Displays passion and optimism.

**Education**
- Bachelor's Degree in Management/Business/Economics/Web Development or other related field or equivalent experience

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