Regional Marketing Manager

2 weeks ago

Thunder Bay, Canada MNP Full time

Most professional services firms will tell you what they are, but at MNP, we’re most proud of what we’re not. MNP is not a firm with limits. Entrepreneurial in nature, your insight and ideas, the kind that have helped us to become one of the fastest growing firms in Canada, are welcomed, listened to and acted on. We reward results and support the direction you want to take your career. MNP is not a firm with empty promises. Our definition of balanced lifestyle means fostering an environment that lets you thrive at work and make the most of your life outside the office.

Ultimately, it’s what we’re ‘not’ that we’re most proud of and we’re certain you’ll value this most as part of our team.

Join the momentum at MNP, as we are seeking a Regional Marketing Manager (‘RMM’) in Northern Ontario (based in our Thunder Bay, Sudbury or Timmins office) to join our Regional Marketing team; (this is a temporary position, 12 - 14 months). MNP is a leading national accounting, tax and business consulting firm in Canada. Positioning the firm for success, our Marketing team supports the growth, business-generating efforts and goals of MNP. We develop and deliver creative and strategic programs that translate the firm’s objectives into market-appropriate media, messages and methodologies. We build and protect our brand in new and existing markets, as well as create and sustain market advantage in all service line, industry and specialty groups.

**Responsibilities**
- The RMM is accountable for taking a highly collaborative approach to working with the Regional Managing Partner (RMP) and the service and client group leaders within the region, to understand their business objectives and translate these into marketing strategies, plans and activities which drive our brand awareness, positioning and create sales opportunities for our practitioners.
- Work with and adhere to firm processes and best practices, including the use of consistent marketing and budget templates.
- With oversight and review by the Senior Director of Marketing, the RMM will develop and lead the implementation of office, client group and service-specific marketing strategies, programs and activities to support existing client retention, targeted pursuit plans and referral mapping
- Develop creative campaign briefs and lead concept development phases
- Measure, understand and report on the impact of marketing activities, including using the firm’s ‘Impact Reporting’ methodology (where applicable). Analyze the reporting information and make recommendations / adjustments to plans and programs where required.
- Negotiate and manage strategic sponsorships of all sizes
- Organize client prospect programs in conjunction with internal resources and internal marketing-related initiatives
- Maintain brand and positioning with MNP properties and utilize marketing materials and collateral including promotional items, brochures and tradeshow equipment
- Understand vendor arrangements/structures and develop and maintain those relationships
- Build strategic alliances and foster marketing relationships with key stakeholders in the external marketplace
- Develop strong relationships with key stakeholders in region (e.g. RMP and regional niche / service line leaders and partners)
- Build profile and relationships in regional marketplace, including with local influencers, media and community (e.g. through attendance at local events)
- Contribute to the development of new ideas and approaches to improve work processes while effectively using MNP internal programs and systems
- Conduct regional marketing intelligence activities such as understanding the competitive environment, MNP market share and brand positioning
- Maintain awareness of changes to regional marketplace, study economic indicators in the region and identify current and future market trends
- Hold self and other team members to highest quality and delivery standards in all aspects of the role
- Develop, coach, and mentor team members towards professional and personal development
- Promote regular attendance, balanced lifestyle and high standard of team wellness

**Skills and Experience**
- Completion of a post-secondary degree in Marketing
- Three (3) to Five (5) years of experience in a marketing capacity and a demonstrated understanding of the entire marketing process would be considered an asset
- Experience working in a professional services environment or marketing agency environment considered an asset
- Understanding and experience working in the local marketplace is an asset
- Understanding of how to build and reinforce effective working relationships within and across teams and with key stakeholders
- Strong Project Management skills
- Strong presentation and reporting skills
- Possess business development skills and knowledge
- Strong computer literacy including effective working skills of Database Marketing Software and Microsoft Word, Excel and PowerPoint
- Experience

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