Market Research Analyst

**About Us**

The Walkerton Clean Water Centre is an agency of the Government of Ontario established to help safeguard drinking water across the province of Ontario. WCWC provides education and support to water system owners, operators, operating authorities, First Nations communities, and the public. WCWC also provides information and advice through the Drinking Water Resource Library and pilot testing services, which help clients address water treatment challenges. Visit our website to learn more, wcwc.ca.

We are looking for a Market Research Analyst to join our wonderful team at Walkerton Clean Water Centre.

**Position Summary**

To assist with and conduct projects related to evaluating current customer needs and discovering new and emerging customer needs to facilitate and influence strategic and operational planning. Research provided by this position will assist with strategic growth planning to help the Centre expand geographically and vertically into new markets.

**Responsibilities**
- Surveys & Data _
- Draft surveys in Qualtrics.
- Manage distribution lists, clean and analyze survey data, and produce reports using survey data in Qualtrics.
- Produce reports utilizing survey findings tailored to a non-technical audience, emphasizing insights and conclusions.
- Voice of Customer_
- Develop and design Voice of Customer (VoC) projects, including the development of ethical frameworks.
- Weekly/bi-weekly project status updates to management and CEO.
- Search for and create contact lists for potential VoC participant recruitment.
- Promote VoC projects at conference trade show booths (as well as general WCWC services and supports).
- Schedule VoC sessions with individual participants as well as setup focus groups.
- Conduct/facilitate VoC sessions both in-person and virtually.
- Transcribe and analyze transcripts in qualitative analysis software (e.g. MaxQDA, Atlas Ti.
- Engage in and/or lead investigator triangulation.
- Write reports on findings and recommendations.
- Administrative & Other_
- Arrange travel accommodations for VoC sessions, including booking flights and hotels for members of the research team.
- Review and stay up to date with management meeting minutes, new internal policies, and legislation that may impact WCWC’s strategic goals.
- Additional duties may be assigned at the discretion of the position manager.

**Skills/Qualifications**
- A minimum Master’s degree in Psychology, Marketing Research, Sociology or a related field is required including advanced courses in qualitative methodology and quantitative analysis. Research based master’s preferred. For individuals who will be convocating this year, we encourage you to apply.
- Experience with software programs that aid with transcription and coding of interviews such as Atlas TI and MaxQDA, Excel plug-ins or stand-alone software for higher level statistical analysis and Qualtrics knowledge would be an asset.
- Certificate in TCPS-2 CORE-2022 for research ethics would be an asset.
- A valid class G driver’s license (or equivalent) or access to own transportation is required.
- A minimum of one (1) year of experience in research and planning, including analyzing raw data and writing papers and reports. This can include research practicums or co-op projects.
- Experience in the public sector or with community-based research projects and project management would be an asset.
- Experience working with ethics research boards is also an asset.
- Proven ability to sustain a professional demeanor in all aspects of the role.
- The incumbent requires good organizational skills to effectively prioritize duties and meet deadlines.
- Experience with qualitative and quantitative methodology including designing, leading, and reporting research projects in multiple market verticals.
- Experience working in a highly independent position with the proven ability to take initiative. Strong oral presentation skills are required.
- Excellent English communication skills, written and spoken are required and bilingualism in French would be an asset.
- An equivalent combination of education and experience would be considered.

**What We Offer**
- A collaborative, innovative, and rewarding culture to work within
- Engaging and supportive team dynamic
- On-the-job training and learning
- Training and development opportunities
- Succession planning and professional development opportunities
- Competitive compensation
- Extended health and dental benefits
- Pension plan
- Employee and family assistance program
- Flex hours
- Internal recognition programs
- Buddy system upon hire
- Employee events
- A state-of-the-art facility
- Free on-site parking

**Why Walkerton?**

Walkerton is a beautiful, peaceful town in Bruce County, Ontario offering a variety of fun activities Nestled in the rolling countryside, Walkerton offers an array of outdoor recreation, including golf, parks, and trails for hiking, cycling, cross-country skiing, and snowmobiling. Padd