Marketing Officer

2 weeks ago

Nepean, Canada Algonquin Students' Association Full time

**Marketing Officer**

**Reports To**:Manager, Marketing

**Mission**: _To create an environment that inspires a passion for student success_

**Desired Results of the Position**:

- A student body connected to its Board of Directors and one that understands and values the role of its Students' Association
- Students have intimate knowledge of services available to them via the Algonquin Students' Association (SA)

**Nature and Scope**

The Marketing Officer is responsible for creating innovative ways to market the Students’ Association to its members. Supporting the Manager, Marketing, the marketing officer coordinates and implements marketing campaigns to help promote the offerings of the Students’ Association. This position is a team player with the ability to work directly with all departments of the SA. The Marketing Officer remains current with industry best practices and continually performs market research to understand the Students’ Association changing membership.

**Job Duties**

1. Creates initiatives that coincide with the communications and marketing strategy
- Promote specific service areas such as athletics, hospitality, student life, and events.

2. Marketing and administrative support duties:

- Seeks opportunities to identify and action process improvements relating to marketing programs
- Coordinates the Students’ Association’s presence and participation at Algonquin College recruitment initiatives
- Responsible for establishing and maintaining harmonious and productive relationships with students, SA Staff and College Staff to advance and support the brand and reputation of the Students’ Association
- Manages poster boards and external sign o General duties as assigned by the Manager, Marketing

3. Plans student staff team promotions, ensuring the team is educated.

4. Creates surveys to collect and analyze data on student demographics, preferences, needs, and service usage habits to identify potential markets and factors affecting service demand

5. Organizes and facilitates focus groups as directed

6. With direction from the Manager, Marketing and the Board of Directors, supports the Class Representatives program:

- Compiles and manages information for Class Representatives database o Sends out important information throughout the year

7. Support for Board of Directors Elections:

- Assists with coordinating marketing efforts to encourage students to vote during elections week

**Core Competencies**
- Project Management
- Planning and Organizing
- Leadership and Teamwork
- Problem Solving
- Customer Focus
- Creative and Innovative Thinking

**Desired Skills and Qualifications**
- Diploma in marketing, communications, advertising, public relations, or media design
- Three years of direct work experience in a marketing role
- Advance knowledge in creating and executing successful marketing campaigns
- Ability to build and sustain relationships
- Strong communication skills, both written and verbal
- Excellent time management skills to meet deadlines
- A positive attitude and ability to work both individually and in a team environment
- Willing to work flexible hours including occasional weekends and evenings
- Experience working in athletics and hospitality is considered an asset
- Familiarity with graphic design concepts is measured as an advantage

**Compensation**:

- This position is part of CUPE Local 5154 - pay level 4 ($28.61- $31.71)
- This position is a full-time position, 35 hours a week.
- The Algonquin Students’ Association offers a comprehensive benefits package to its employees.

Please send cover letter, resume and three professional references in one PDF by five pm on the 19th of April 2023 to:
Wayne Boucher

Acting Manager, HR Policy and Organizational Compliance

Algonquin Students' Association

(613) 727-4723 ex. 5321

**Salary**: $28.61-$31.71 per hour

**Benefits**:

- Dental care
- Extended health care
- On-site gym

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift

Work Location: In person

Application deadline: 2023-04-19

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