Digital Advertising Specialist

2 months ago

Regina, Canada Brandt Full time

Join our exciting and dynamic internal digital advertising team at Brandt Group of Companies as a Digital Advertising Specialist. We specialize in creating world-class advertising campaigns that make a splash If you are passionate about the digital marketing and advertising industry and have a deep understanding of ad campaigns across platforms like Google, Meta, Twitter, LinkedIn, and TikTok, we want you on our team. Your expertise in aligning paid advertising tactics with strategies that deliver measurable success is crucial to our success.

At Brandt Group of Companies, we believe that continuous learning and critical thinking are essential in our ever-evolving industry. As a Digital Advertising Specialist, you will have the opportunity to expand your knowledge and sharpen your skills while staying up to date with the latest trends and strategies. We value fresh ideas and encourage you to think outside the box as we navigate this ever-changing landscape.

**DUTIES AND RESPONSIBILITIES**:

- Collaborate with the account management team to develop and manage paid advertising campaigns on Google Ads, Meta, LinkedIn, and other DSPs.
- Conduct customer and market research, including SEM keyword research, for each advertising campaign to ensure campaigns reach the desired audience.
- Manage UTM tracking codes and other ad tracking technologies to ensure advertising campaigns are properly tracked throughout the customer’s journey.
- Dive deep into analytics and metrics to ensure our campaigns deliver outstanding results and provide continuous insights.
- Stay ahead of the latest trends and developments in the digital advertising world and incorporate them into our strategies.
- Track key advertising metrics, including CTR, CPM, Impressions, total spend, bounce rate, and conversion rate, and provide reports to key stakeholders.
- Embrace a culture of continuous learning, actively seeking opportunities to enhance your skills and knowledge.

LI-onsite

**Required Skills**:

- Analytical mindset with a keen eye for detail to make data-driven decisions and optimizations
- Strong critical thinking skills to solve complex challenges and devise innovative strategies.
- Excellent communication skills to collaborate effectively with cross-functional teams and stakeholders.
- Ability to adapt quickly to changes and thrive in a fast-paced, dynamic environment.
- Passion for continuous learning and a genuine curiosity about emerging trends and technologies in the digital advertising space.

**In this role, you will contribute to our team by demonstrating the following behavioral competencies**:
- **Agility**:

- Sees the need and readily steps in to help others on the team; anticipates change and adapts behaviour accordingly, is nimble and open to changes; takes advantage of opportunities to improve program development and implementation processes.
- **Build Collaborative Environments** - Creates opportunities for project teams and stakeholders to share information; respects others' point-of-view, encourages or facilitates conflict resolution, recognizes performance of all groups involved.
- **Creative Problem Solving** - Seeks and suggests new ideas and approaches to proactively identify and address project risks to mitigate their escalation; breaks problems down to facilitate the creation of solutions; shares learnings with others.
- **Develop Networks** - Builds relationships by following through on commitments, demonstrating integrity and respect for others; informs key stakeholders of relevant information in a timely manner; seeks and applies the perspectives and needs of colleagues and stakeholders.
- **Systems Thinking** - Considers inter-relationships among initiatives and relation to department priority and expected project outcomes; integrates emerging trends; considers implications of different options when making decisions; thinks broadly about programs to consider how changes will be integrated and transitioned into existing operations.

Join our team at Brandt Group of Companies and take your digital marketing and advertising career to new heights

Required Experience
- Proven experience in developing and managing successful advertising campaigns on various platforms, including Google Ads, Meta, LinkedIn, and other DSPs.

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