Marketing Generalist

1 month ago


Edmonton, Canada Hybrid Infusions Ltd. Full time

Join our dynamic team at Hybrid Infusions, the parent company of Virtue Cannabis, an independently owned and operated Licensed Cannabis Producer based in Edmonton, Alberta. As advocates of diversity and excellence, we offer a vibrant workplace culture that fosters growth and collaboration.

As the Marketing Generalist, you will play a pivotal role in expanding brand representation and fostering relationships within the cannabis retail community. Reporting directly to the CEO and COO, this position requires a passionate and hardworking individual with a background in sales, marketing, commerce, or business.

**Responsibilities**:

- Conduct extensive market research on the retail level of the supply chain.
- Create engaging content for newsletters, Instagram, budtender inserts, website media, etc., aligning with current sales objectives and engaging with the community.
- Capture product pictures and coordinate with marketing professionals at retail chains to ensure accurate and consistent visuals on retail websites.
- Monitor and maintain active social media channels, posting content aligned with current sales objectives and engaging with the community.
- Develop and maintain effective relationships with retailers and budtenders through proactive communication.
- Collect and analyze market segments, reach, penetration, and evaluate retail and consumer feedback to support business development objectives.
- Communicate with stores and address customer complaints with professionalism, aiming for swift and satisfactory resolutions.
- Collaborate to create and execute business strategies that address industry changes and trends.
- Submit regular sales reports, including relevant feedback from stores.

**Requirements**:

- Completed post-secondary education in sales, marketing, communications, business development, or related fields.
- This is a on-site position only, remote/hybrid work is not available
- Leadership experience is an asset.
- Passion for the cannabis industry.

**Assets**:

- Experience in a sales or marketing-focused role.
- Experience in a Consumer-Packaged Goods related industry.
- Proven success in growing brand awareness.
- Creative, entrepreneurial mindset.
- Highly motivated and able to work both independently and within a team.

**Job Types**: Full-time, Permanent

**Salary**: $20.00-$30.00 per hour

Expected hours: 40 per week

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- On-site parking
- Paid time off

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Friday

Application question(s):

- Are you fully vaccinated against COVID-19, and could you provide proof of immunization upon employment?

Work Location: In person



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