Content Specialist

2 months ago

Toronto, Canada Rogers Communications Full time

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story

**Who we're looking for**:
The Rogers Brand team is looking for a passionate Content Specialist to support the Corporate (and total) Rogers brand team. This individual will report to the Senior Brand Manager - Social & Content Strategy and lead the execution of content across social media and digital platforms to build consideration and preference for the Rogers Brand. They will work closely with our Lines of Business, Corporate Communications team, Partnerships team, Legal and Agency partners (Creative and Media) to bring integrated content and campaigns to market on brand, on time, and on budget.

This role requires a collaborative team player who can think big picture while having strong attention to detail. You will be required to build a strong and consistent brand voice integrated across all social media channels, enhancing the corporate reputation of Rogers. You will be a key member of the Rogers brand team, planning and executing organic and paid social campaigns and initiatives.

You have ambition and drive and you are eager to learn. You are creative and have experience developing best-in-class content on social platforms. You come prepared with analytical and competitive facts, and strategic thinking to support your recommendations. You can prioritize and juggle many tasks at once while remaining very organized. You thrive in a fast-paced environment, and you are very comfortable in copywriting and understand the value it brings to the overall process. You are a self-starter who can work within a team environment. We are looking for someone with a solid understanding of social, digital, and branded content-based marketing.

**What you'll do**:

- Develop and deliver a steady stream of engaging, innovative, and relevant content that supports the Rogers brand, credibly reinforces the brand promise, and drives business results & leads through relevant social channels including but not limited to Facebook, Instagram, X, TikTok, Snapchat, LinkedIn.
- Monitor social trends, influencers, and relevant news to identify opportunities to join the social conversation and grow brand visibility (with a particular focus on the millennial audience)
- Support implementation and growth of the Rogers Brand Platform (including the visual brand identity) across pillars and build on the strategy to ensure all consumer-facing content is aligned to overarching brand strategy, visual identity, and editorial calendar
- Deliver on Brand, Partnerships, Corporate Social Responsibility communications strategies, plans, and executions through social media and content
- Manage day-to-day agency and cross-functional relationships to deliver brand communications, execute on content calendar, and support delivery of 360-degree campaigns
- Adopt a mix of measurement methodologies to track, report, and optimize the performance of all campaign initiatives through social media
- Manage social media budget, ensuring appropriate budgets are allocated to deliver optimal efficiency while analyzing traffic trends and post-performance opportunities for future strategy and development
- Regularly communicate project status & timeline updates to internal stakeholders
- Publish project post-analysis reports with recommendations for future campaigns
- Evaluate brand campaigns and content effectiveness and optimize according to KPIs
- Given the nature of social media, you will be expected, on occasion, to work additional hours including evenings and weekends as necessary. This may include (but is not limited to) performing live social coverage at events and communicating important and urgent service messaging to Rogers audiences.

**What you bring**:

- You have at least 3+ years of social media & marketing/communications experience
- A University or College degree, preferably in Marketing, Communications, or in a relevant field
- Experience with social copywriting for large brands
- Experience in end-to-end content development, digital production, distribution, and measurement
- Team player that displays strong initiative - always hungry to learn and do more
- Experience with paid campaign management on Facebook/Instagram and X
- Strong project management skills with the ability to effectively coordinate multiple projects, deadlines, and priorities
- Dee

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