Social Media Manager

6 months ago

Vancouver, Canada Saje Natural Wellness Full time

**Overview**:
At Saje Natural Wellness, our mission is to connect people with the healing power of plants so that everyone can live their life to the fullest, naturally.

Since 1992, we’ve been committed to creating 100% natural products that are rooted in function and designed to help people tune into their personal wellness. And just like nature, we’re continually growing

We’re on the lookout for top talent to join our team, in our stores, offices and distribution centres. We offer competitive compensation and benefits, flexibility in working styles and a commitment to professional growth and personal wellness supported by a generous Team Member discount on our products.

**Description**:
Reporting to the Director of PR & Brand Engagement, the objective of this role is to achieve exceptional customer engagement, educate our audience in an entertaining way, position ourselves as the leader in the natural wellness space, foster intimacy, drive website traffic, and increase revenue through the strategic utilization of the social media marketing roadmap.

Social Media Manager possess a comprehensive understanding of various social media platforms and how to optimize content for maximum engagement. As a representative of our brand, you will liaise with our external social media agency partner and actively participate in relevant conversations, gently promoting Saje Natural Wellness products while providing support to existing and potential community members.

Your expertise in social media marketing will be essential in achieving our goals and establishing strong brand connections.

All Saje Team Members are responsible for contributing to Saje’s culture and maintaining a positive environment for themselves and their peers.

**Responsibilities**:
BUDGET & SALES:

- Responsible for overseeing the organic social media budget, ensuring that all costs are accurately recorded and tracked.
- Working alongside cross-functional partners to facilitate the product requisitions from external partners.

ANALYTICS & REPORTING:

- Working closely with the Director of PR & Brand Engagement as well as the external social media agency partner to create and maintain a clear social strategy based on brand metrics and KPIs.
- Interpret data correctly to inform campaigns and measure results. Responsible for working closely with the external agency partner to collate data points from all sources, including web traffic referred from social sites, and produce regular reports detailing successes and areas for improvement.
- Strong knowledge of frequently used analytics platforms (e.g., Google Analytics) and how to analyze data from those sources. This will include the creation, monitoring & performance reporting of UTM links via GA4.
- Working alongside our external social media agency to develop & share a weekly social media report highlighting successes & opportunities, key top-performing content, and relevant information.
- Social listening and tracking conversations related to the brand on social media sites to gain insights into customer attitudes and preferences.
- Knowledge of the most popular social media management tools i.e., Dash Hudson and how to use them to optimize posts.
- Channel Optimization: Work alongside our external social media agency partner to ensure posts are optimized for maximum reach; regularly testing new strategies for community engagement.

CUSTOMER SERVICE & COMMUNITY ENGAGEMENT:

- Having prior experience handling customer inquiries and complaints on social media is a must. The Social Media Manager will be responsible for responding to comments from followers or customers on all owned channels to build relationships and foster engagement.
- Responsible for conducting outbound community management. Including but not limited to engaging with notable creators on all platforms, engaging with relevant partners on all platforms, engaging with community members on their own pages, engaging in tagged content, re-sharing story content, etc.

CHANNEL MANAGEMENT, SOCIAL STRATEGY & CONTENT CALENDAR BUILDING:

- Managing Saje Wellness presence in partnership with our external agency partner on various social networks, such as Facebook, Instagram, TikTok, Pinterest, Twitter, Threads, and LinkedIn.
- Assist our external agency partner in sourcing or creating content that is engaging, relevant, and in line with the brand image. Developing creative ideas which engage followers on multiple social media channels and working with them to create original content (e.g., graphics, videos) for each platform (when support is needed).
- Support our external agency partner in aligning with campaigns to promote product launches or seasonal events on social platforms, playing a pivotal role in developing social media strategies for growth. Ensure the content calendar is planned accordingly / aligns with internal campaigns, and that all content is shared in a timely manner / is in line with calendar plans.
- Work alongsid

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