Social Media Manager

2 months ago

Vancouver, Canada SMC Communications Inc. Full time

**Social Media Manager**

**Reporting to**: Marketing Director

**Location**: Vancouver (Hybrid)

**Employment Type**: Permanent, Full-Time

**Compensation**:

- **Salary**: $52,000 - $62,000 (commensurate with experience)
- **Benefits**: Comprehensive Health and Wellness Coverage

**Who We Are**:
SMC is on a mission to deliver cutting-edge PR and omni-channel marketing-communications strategies that shape the future of food, beverage, hospitality, and lifestyle brands. We thrive on teamwork, inclusivity, and collaboration, driven by our core values that fuel our purpose. We're looking for a dynamic leader who is passionate about storytelling, mentoring a team, and navigating the ever-evolving media landscape to drive meaningful results for our clients.

**Your Mission**:
Do you have a growth mindset? Are you a social media enthusiast well-versed in all the major platforms out there? Are you as creative as they come - able to take a social strategy and turn concepts into high-quality content utilizing the brand tone? Are you extremely reliable and efficient with a high attention to detail? Are you a team player, who loves to collaborate with others behind the scenes, as much as check in with clients directly as needed? Are you a motivated self-starter, who thrives working on multiple projects with mínimal supervision and never misses a deadline? Are you an _exceptionally_ responsive and communicative person who thrives in a hybrid work environment? If this sounds like you, then let’s keep going...

**What’s In It for You**:

- **Impact**: Be a content creator and social media marketing “know it all” in the F&B social media scene.
- **Growth**: Elevate your career as we scale together.
- **Passion**: Work with a passionate and creative team who deeply care about the industry and client success.

We’re looking for a Social Media Manager to support our clients in acquiring new followers, increasing engagement and scaling their influencer campaigns. This role with core strengths in Social Media Strategy, Content Creation, Channel Management, Client Management & Creative Thought Leadership**,** will be instrumental in managing a variety of client accounts while also spearheading departmental growth initiatives, optimizing processes, and exploring new service offerings to expand our capabilities. Here are the expected outcomes from this role:
**Key Responsibilities**:

- **Content Strategy**: Develop and implement social media strategies and creative campaigns that exceed expectations and achieve client goals.
- **Copywriting**: Craft compelling captions in a multitude of brand voices.
- **Creative Strategy**: Design, develop and curate written, visual + video content for various social media platforms (Instagram, Facebook, TikTok, etc.).
- **Engagement**: Monitor & engage within client social media channels for comments, messages and mentions, fostering meaningful conversations and building relationships with followers, in a highly responsive manner.
- **Analyze**: Track, analyze and regularly report on client social media performance using analytics tools, and use findings to iterate campaigns to drive client goals.
- **Account Management**: Build strong, trusted relationships with clients, understanding client business needs, acting as a point of contact and strategic advisor for all social media content and ad management matters.
- Provide guidance and support to social media coordinators to ensure client goals are met.
- **Industry Leadership**: Keep up-to-date on trends impacting social media and influencer marketing, to help our clients optimize performance.
- Serve as a thought leader in Social Media and the impact of Influencer Marketing by contributing to our company blog, LinkedIn posts, and social channels.

**What You Bring**:
To get to know you better, it would be great if your resume can demonstrate the following experience:

- 3+ years of experience in Marketing, Communications, Business, or a related field, and/or agency experience is strongly preferred.
- 2+ years of experience in a social media management or similar role, preferably in an agency environment.
- 2+ years of proven experience developing and implementing marketing strategies.
- Proficient knowledge in Instagram, Facebook, Later, TikTok, Youtube, and other social platforms.
- Strong creative design skills & competent in using design platforms (Figma, Canva, Photoshop, etc.).
- Strong knowledge of social media trends and strategies.
- Excellent communication and project management skills.
- Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.
- Experience with social media scheduling tools (Later) is strongly preferred.
- Exceptional English written and verbal communication skills with extreme attention to detail.

**These are our values and purpose; they must resonate with you to ensure a great cultural fit**:
**Growth Mindset: Embrace & Empower**

We embrace a "can-do

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