Community Management/engagement Specialist

2 weeks ago

Vancouver, Canada Canadian College of Technology and Business (CCTB) Full time

**Position Job Title**:Community Management/Engagement Specialist**

**Location: CCTB - Vancouver, Hybrid Monday to Friday 8:00am - 5:00pm PST**

**Reports To**:Associate Director, Social Media Marketing**

**Salary: $50,000/ Annually and Benefit package**

**About **Canadian College of Technology and Business**

At the Canadian College of Technology and Business (CCTB), student success is our goal. Through our range of IT and business-focused programs, we provide our students with the highest quality training, preparing them for a rewarding career in an increasingly digitalized world.

CCTB is a member of Global University Systems (GUS). GUS is a United Kingdom-based international education group with institutions in the UK, Singapore, Germany and Canada.

**Primary Purpose**

As a community management/engagement specialist, you will lead and coordinate the day-to-day community and organic activities for our institutions to grow our online communities around the world with the objective to engage prospective, current students, and alumni.

**Roles and Responsibilities**
- Lead the coordination of community management for all social media channels and online reviews across multiple platforms
- Develop and implement an efficient system to manage community management requirements, including response guidelines, escalation process, and leads tracking
- Optimize available social media marketing tools to improve efficiency and manage all accounts effectively
- Work closely with Communications and Marketing teams to capture the institution’s tone and voice to maintain strong branding in responses to enquiries and comments online; assist communications team as required
- Act as next point of escalation for stakeholders when responding to direct messages and comments on all social channels
- Provide community support to the wider team during key organic campaigns and activities like Facebook, Instagram Live, Tik Tok, Zoom, webinars, and other on-campus/off-campus events
- Provide regular reporting on notable mentions, online feedback and reviews from students and potential leads to ensure we’re achieving our recruitment and brand awareness goals
- Explore new and innovative ways to connect and engage with our target audience via comments and direct messages on social media to increase online visibility and ensure high community engagement
- Cultivate existing student, alumni communities, and other forums to increase participation and to assist the social media specialists in gathering and producing user-generated content such as student/alumni features, interviews, photoshoots, IG takeovers
- Any other tasks as assigned

**Position Requirements**
- Fluency in English, both speaking and writing
- Excellent verbal and written communication skills
- Advanced knowledge of mainstream social media platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok and Google Reviews
- Familiar with online reputation management strategies and understanding of crisis communications
- Proficiency with Office 365 suite and Google Drive
- Familiar with marketing channels and online marketing strategies
- Strong organizational skills and attention to detail

***

**Experience**

***
- At least 1-2 years in a B2C or B2B role within a company or agency
- Demonstrable social media experience (community management, campaign development or content creation)
- Previous experience in a community management or chat support role
- Previous experience working with multiple stakeholders across a variety of roles
- CCTB is committed to providing accessible employment practices that are in compliance with the British Columbia Accessibility Act. If you require accommodations for a disability during any stage of the recruitment process, please indicate this in your cover letter._

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