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Email Marketing Manager

4 months ago

North York, Canada Safyre Labs Full time

**About Safyre Labs**

Based in Toronto, Canada, Safyre Labs is a rapidly growing ecommerce business and proprietary tech platform, designed to manage the selling and manufacturing of custom made products. The scalable Safyre platform hosts three DTC ecommerce brands, Jewlr, Lee Fiori and ONE+ONLY, to offer customers an innovative and personalized jewelry experience, with a mission to create meaningful gifts and keepsakes for our customers. With 13 years of success, we have shipped over one million orders to the US, Canada, UK and Australia - and we keep on innovating our platform and introducing new products.

**Our Ecommerce Brands**

**More background on our brands -**

Products from all three brands are made on-demand in our state-of-the-art workshop located in Toronto, Canada, where we control quality and quickly produce the jewelry our customers love.

**Key Job Responsibilities**:

- Oversee and execute compelling creative briefs that drive authentic engagement from our customer segments.
- Responsible for developing and presenting Bi-weekly and Monthly reporting to key stakeholders in the company. Bringing forth information to help make decisions.
- Collaborate with Creative, Digital and Merchandising teams to build segments and understand customer behavior/customer lifecycle.
- Develop strategies to drive revenue, improve open rates and click through rates by testing and implementing dynamic personalized content.
- Liaise strategically with Performance Marketing teams to drive audience and segmentation insights across the business.
- Provide retention analysis & insights company-wide and assist with growth forecasts.
- Partner with Brand Teams to convey Jewlr, Lee Fiori and ONE+ONLY’s identity and meet company performance objectives.

**You will be a great fit for the position if you**:

- Thrive in a fast-paced, innovative environment
- Love to learn and enjoy staying on the cutting edge of marketing technology
- Ability to work cross-departmentally and can be relied on to communicate details and information effectively

**Required Expertise**:

- University degree or college diploma in a related field
- 2+ years of experience leading and mentoring a team
- Have extensive knowledge of segmented communication strategies, lifecycle marketing and analytics
- Strong working knowledge of marketing principles
- Knowledge of Google Analytics and working with large data sets
- Proven team player who is both flexible and highly adaptable

**Bonus**:

- Have an understanding of HTML and CSS
- Have a passion for Jewelry
- Has experience on Iterable platform

**Some of what you will get**:

- A positive, professional, and engaging working environment
- An amazing culture that focuses on diversity, values and giving back to the community
- Comprehensive medical and dental benefits
- Hybrid and flexible work environment
- Performance bonuses
- Employee discount
- And more

**Job Types**: Full-time, Permanent

**Benefits**:

- Dental care
- Extended health care

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

**Education**:

- Bachelor's Degree (required)

**Experience**:
Work Location: Hybrid remote in North York, ON