Team Lead, Omnichannel Excellence

2 weeks ago


Burlington, Canada Boehringer Ingelheim Full time

**Team Lead, Omnichannel Excellence**
**-**
**232726**

**OUR COMPANY**

**THE POSITION**

**Responsibilities**
- Build, lead and mentor a high performing omnichannel team that influence and shape customer strategies (across marketing/medical/sales/patient access)and drive customer awareness, customer engagement and an optimized customer experience. Provide clear vision and strategic direction to the team in alignment with the BI Canada and CxO vision and priorities. Provide leadership, direction, coaching/training,and change management to direct reports. Support the team to create effective knowledge transfer, sharing of best practices and collaboration between team members. Coach and develop immediate team with a focus on accountability, innovation, and change agility.
- Drive the identification of omnichannel/digital best practices across brands, countries and industries and embed them into core business processes, tools and training. Continuously seek out innovation in omnichannel marketing and medical strategy, communications and digital approaches to drive continuous evolution of our business model in alignment with core customer needs and trends and to support the evolution of GTM transformation and a focus on customer experience.
- Lead the Canadian organization in the development of the Integrated Brand Planning (IBP), Integrated Customer Planning (ICP), and Content Development/Channel Development/Campaign Processes.
- Lead the development and activation of omnichannel analytics to inform business decisions across Marketing/Medical/CFT/Access. Ensure activation of all Sales Force, Medical, HCAM and Marketing omnichannel program analytics including ROI assessments, predictive analytics and resource optimization. Drive organization wide understanding of the nature of and value of data driven decision making.

**Requirements**:

- University degree (business, marketing)
- MBA preferred
- Minimum 10 years experience in brand/customer marketing with an emphasis on digital/omnichannel marketing
- Minimum of 3 years of working in Customer Experience strategy development
- Experience in people management, strong leadership and coaching skills
- Proven ability to drive change and manage transitions
- Experience in strategic thinking and leading the development and implementation of strategy
- Demonstrated experience in breadth of impact beyond immediate department - ability to gain an in depth understanding of business process and influence/impact outside of immediate organization
- Ability to thrive in a complex, ambiguous and ever changing environment
- Proven experience in planning and implementing omnichannel programs and connecting up the customer experience across physical and digital channels and the organizational requirements to fulfill the shift to greater personalization of the customer experience
- Possess a strong understanding and experience of digital analytics (Adobe, Google, etc) that support digital including third-party integrations, digital tagging and tracking, campaign tracking, audience and segmentation planning, A / B testing, and customer journey personalization & tactics optimization.
- Demonstrated ability to provide thought leadership and proactively embrace innovation
- Strong ability to communicate and influence effectively with all levels of the organization (verbal, written and presentation skills)
- Experience in defining and improving core business processes

**WHY BOEHRINGER INGELHEIM?**

With us, you can grow, collaborate, innovate and improve lives.

We offer challenging work in a respectful and friendly global working environment surrounded by a world of innovation driven mindsets and practices. In addition, learning and development for all employees is key, because your growth is our growth.

We also offer a competitive salary, generous amount of paid time off (vacation, personal days, contingency paid time off for Long Term Contract Employees), comprehensive and flexible benefits plan, Defined Contribution Pension Plan with company matching of RRSPs, and Employee and Family Assistance Plan, employee and leadership development programs, and programs to support overall health and wellness for employees.

At Boehringer Ingelheim we embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients and communities.

**READY TO APPLY?**

BI Canada is committed to providing accommodations for people with disabilities to support their participation in all aspects of the recruitment and selection process. If you require accommodation, we will work with you to meet your needs.

**BI Canada COVID-19 Protocol**: BI Canada is strongly committed to providing a safe work environment for employees. We understand the need to enable safe in-person interactions whether at the office, external venues or customer locations. To do this, we need to ensure workplace interactions take place in a low risk environment.

At BI Canada we have introd


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