Advisor, Marketing

23 hours ago

Kanata, Canada Canadian North Full time

The Advisor, Marketing & Communications is a natural storyteller, who thrives in a multi-faceted environment where there is never a dull moment. The Advisor will develop and implement employee and corporate communications, social media, and marketing initiatives with a laser focus on creating a consistent brand presence in the market and unified culture for staff. Confidently agile, the Advisor, Marketing & Communications is comfortable working in an environment where changes and growth in role and responsibilities will take place over time. The role requires a creative individual who excels at collaboration, embraces change, and drives innovation.

Reporting to: Manager, Marketing & Brand and Manager, Communications & SR
- Non-bargaining

**DUTIES AND RESPONSIBILITES**
- Must be able to perform, but not be limited to, the following duties and responsibilities:_
- Build relationships, across the network and with other brands and influencers, to capture the latest news, strategies and activities, and turn them into compelling stories and social media content
- Develop and execute proactive internal comms, marketing, and social media campaigns that create excitement, drive engagement, align teams and shape culture
- Measure, monitor, evaluate and report on the effectiveness of communication, marketing, and social media campaigns and make recommendations for continuous improvement
- Monitor traditional and social media, moderating and responding to comments as appropriate, and reporting back to the team weekly
- Partner with trusted third-party vendors on graphic design, web design, photo and video shoots, to create striking marketing and communications collateral
- Provide exclusive support in the planning and organization of all corporate events including town halls, employee events, trade shows, job fairs, info booths, pop-ups, community engagement, milestone celebrations, conferences, etc.
- Stay current on social media trends and audience preferences, and make informed recommendations on how the Company can leverage them to grow and maintain followers and build community
- Retain full control of the editorial calendar, keeping it current and filled with engaging topics and visuals

**SKILLS AND QUALIFICATIONS**
- Include, but not limited to, the following minimum skills and qualifications:_
- Post Secondary Education (2 years)
- Three (3) years of previous experience
- Creative writer, skilled at simplifying complex topics into bite size bits of content that appeal to a wide audience
- Experience in successfully implementing internal communications in industrial organization with remote workforce focused on safety
- Proven ability to execute communications and/or marketing plans, thinking strategically while delivering tactical results
- Possess outstanding oral and written communications skills including superior writing, grammar, editing, proofreading and presentation skills.
- Demonstrated ability to think analytically and develop solutions that meet the business needs of the company
- Significant social media and community management experience, across multiple platforms, within a business setting required
- Proficient using multi-social posting programs such as Hootsuite and HubSpot and analytical tools such as Google Analytics
- Strong computer skills using Microsoft Office and Adobe Suites
- General knowledge of Search Engine Optimization (SEO) and internet ranking for web content
- Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
- Strong team player with the ability to build relationships and work effectively with partners and staff at all levels
- Excellent organizational skills, with the ability to multi-task and meet firm deadlines
- Northern experience, a definite asset
- Airline experience, considered an asset
- Ability to travel
- Ability to communicate in Inuktut a definite asset
- Ability to obtain and retain an Airport Restricted Area Pass in accordance with the Airport Restricted Area Access Clearance Program regulated by Transport Canada

**Closing date: September 5th, 2024

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