Marketing Assistant

3 months ago

Hamilton, Canada McMaster University Full time

**Schedule**
Monday - Friday 8:30 a.m. - 4:30 p.m. (Hybrid)

**Education Level**
3 year Community College diploma in Marketing or a related field of study

**Career Level**
Requires 3 years of relevant experience

McMaster University Continuing Education is a leader in continuing education through accessible programs and superior learning experiences for individual professionals and companies. With over 4,000 students, McMaster Continuing Education offers over 300 courses, to meet the needs of Canadians locally and around the world.

Job Summary:
Responsible for the implementation, and evaluation of a communication and marketing plan for a program, department, or faculty. Uses specialized skills to promote and disseminate various products and services.

Purpose and Key Functions:

- Implement and evaluate dissemination plans for each of the program products.
- Create communication, marketing and dissemination tools for diverse audiences in print and electronic formats.
- Write a variety of documents such as correspondence, and marketing and communication pieces.
- Promote departmental programs to various clientele.
- Use programming language to develop multiple websites optimizing usability, website architecture, and search engine rankings.
- Gather and compile information from documents such as work plans, progress reports, research documents, publications, and government documents.
- Proofread and edit various publications authored by staff.
- Liaise with graphic designers to produce effective marketing pieces.
- Gather information and help to create presentations for diverse audiences within specified guidelines.
- Conduct database, literature and web searches to find documents and articles used for reference in marketing tools.
- Provide advice to program staff on how best to implement marketing plans and strategies.
- Collaborate with program staff to plan, coordinate, and implement various communication projects.
- Provide recommendations on the future development of communication information.
- Communicate with various members of the community to explain the background roles, functions, activities, products, and services of the program.
- Participate in regular staff meetings and provide specialized communication information.
- Gather, compile, and distribute information to colleagues and partner organizations.
- Attend conferences to represent the program and provide information to others.
- Assemble, copy, collate, and distribute information materials and packages.
- Respond to inquiries that are specific in nature and require knowledge or program products and services.
- Remain current with frequent developments in social media platforms and trends in communication field.

**Requirements**:
3 year Community College diploma in Marketing or a related field of study. Requires 3 years of relevant experience.

Assets
- Demonstrated skills in the content creation and moderation of social media community channels
- Knowledge of Hootsuite and other social media content management platforms
- Experience developing and managing a social media calendar that boosts following, engagement,

and drives brand growth
- Familiarity with current social media trends and techniques
- Excellent copywriting and verbal and written communication skills
- Strong understanding of digital channels - web, mobile, search and social
- Experience in web management and CMS platforms (WordPress)
- Experience with CRM Microsoft Dynamics an asset
- Advanced Microsoft Office skills
- Experience with web reporting and analytic tools such as Google Analytics, Google AdWords

and Facebook analytics
- Knowledge of Photoshop and Illustrator an asset
- Good understand of HTML
- Stay current on new and advancing forms of marketing
- Understanding of web accessibility

Additional Information

Flexible to perform assigned tasks independently or part of a work team
- Organized, analytical, detail oriented with strong project management skills
- Ability to prioritize and perform in a fast-paced, deadline-oriented environment
- Strategic thinker, self-starter, independent and proactive, who will show initiative and bring forward

new creative ideas to the team
- Desire to work in a collaborative team-based environment on multiple projects with mínimal supervision
- Ability to work confidently and enthusiastically with high performing teams at all levels of an organization
- Enthusiastic approach with a willingness to take on new skills and projects

**How To Apply**

**Employment Equity Statement**

McMaster University is located on the traditional territories of the Haudenosaunee and Mississauga Nations and within the lands protected by the “Dish With One Spoon” wampum agreement.

The diversity of our workforce is at the core of our innovation and creativity and strengthens our research and teaching excellence. In keeping with its Statement on Building an Inclusive Community with a Shared Purpose, McMaster University strives to embody the

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