Assistant Brand Manager

2 months ago

Kanata, Canada Reckitt Full time

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

**Marketing**:
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

**About the role**:

- As an Assistant Brand Manager at Reckitt, you'll nurture our brands with creativity and strategic insight. We're seeking a dynamic marketer to collaborate on exciting brand journeys, turn insights into action, and deliver memorable marketing campaigns. Your mission is to grow your brands with your marketing flair and a commitment to excellence. Be part of a vibrant, diverse team where your passion for brands will lead to meaningful impact and career advancement.**Your responsibilities**:

- Help support brand strategy and equity by creating a strong brand image with consumers and medical customers through strong communication, message, plan, and brand identity
- Analyze brand, market, and competitive trends and recommend suitable actions
- Support innovation plans by working with channels to ensure in-market out-performance to deliver consistent sales and profit growth
- Work with the analytics team and brand manager to develop these insights into achievable plans
- Support the brand manager and executional channels to drive brand performance as measured by key brand performance metrics, research findings, channel execution performance measures as well as understanding of the impact of the external environment on brand performance. Provide recommendations to enhance performance.
- Help manage financial requirements including sales, P&L, pricing, and sales forecasts against marketing plan objectives.
- Provide effective communication guidance, messaging, and strategic direction across all areas of execution (retail, medical, CRM, research, packaging) ensuring adaptation possible for all channels of execution.
- Provide clear, focused briefing and direction to all marketing channels ensuring that they deliver tactics that build brand equity and brand performance consistent with business/brand priorities and objectives.
- Partner with executional channels in digital commerce, medical, and retail as well as external agencies to guide all marketing channels as they implement the brand equity ensuring performance.

**The experience we're looking for**:

- Bachelor's degree in Business field or related
- MBA is a plus
- 2-4 years of experience in marketing, research, or creative agency
- Must be able to demonstrate strong marketing skills and potential, developed within a CPG, OTC, Pharmaceutical or Nutrition environment
- Prior experience in related fields (sales, marketing, finance, advertising) a plus
- Strong sense of urgency and achievement
- Resilient and able to respond under pressure
- Strong capability to partner, collaborate, and lead others
- Manage multiple demands with strong ability to prioritize
- Strong analytical skills, financial skills, P&L understanding
- Capable of analyzing data and drawing conclusions from data
- Able to work autonomously, provide independent opinions, and influence others in the best interest of the business

**The skills for success**:
Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Creativity, FMCG/Consumer Health Experience, Brand Management.

**What we offer**:
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible ro

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