Manager, Digital Experience

2 weeks ago

Toronto, Canada Greater Toronto Airports Authority Full time

The Greater Toronto Airports Authority (GTAA) is a unique and dynamic place to work. Approximately 1,400 GTAA employees work non-stop with our partners and agencies to deliver a safe and welcoming airport experience at Canada’s leading global hub airport, Toronto Pearson.** **The impacts of the pandemic have been significant to our industry, yet we remain Pearson Strong and are realizing the opportunity to accelerate our Healthy Airport commitment**.** Join us on our accelerated journey in creating the airport of the future in a smart, healthy and profitable way.

**What's in it for you**

We offer our GTAA members amazing benefits, including retirement planning, group health benefits, employee assistance programs (EAP), paid leave, education and training, as well as recognition and rewards programs.

**Position Summary**:
In addition to leading a team of digital professionals and external vendors, the Manager, Digital Experience will prioritize security, compliance, accessibility, and inclusivity across all digital platforms and, be instrumental in improving the airport's reputation and user happiness through effective and efficient digital experiences.

**Key Accountabilities**:

- Creation and execution of digital strategies around GTAA digital properties, using internal and external resources to promote accessibility and inclusivity by adhering to legislation and best practices
- Supports Search Engine Optimization, Search Engine Marketing, and web accessibility by providing analytics and identifying trends on all Toronto Pearson and GTAA digital channels
- Develop and execute digital campaigns for a range of internal and external partners including strategy mapping for irregular operations or crisis situations Develop and lead training for internal partners as the corporate center of excellence for digital strategy for the GTAA
- Manages inter-departmental team and conflicting work requests in support of operational projects, digital channel improvements and data analysis, including management of confidential information
- Research and understand industry-wide best practices for digital communications to partner with IT to ensure GTAA technology is relevant and functional
- Ensure 24/7 coverage to support digital properties.
- Implement standard methodologies in UX and UI design for seamless, user-friendly experiences
- Collaborate with marketing and creative teams to develop visually appealing and functional designs that align with brand standards
- Conduct user research, usability testing, and competitor analysis to identify areas of improvement and opportunities for innovation
- Develop and maintain design systems, style guides, and documentation to ensure consistency across marketing platforms and channels
- Work closely with developers and other partners to ensure accurate implementation of design elements and functionality, while maintaining a focus on performance and scalability
- Monitor, analyze, and report on key performance metrics related to user engagement and communication effectiveness on marketing platforms
- Stay informed about new technologies and trends, find opportunities to improve marketing platforms and refine communication strategies
- Influence by helping people navigate the organization to remove obstacles, and barriers and build partnership opportunities
- Lead people by providing coaching, guidance, and development by providing meaningful feedback for personal and career growth
- Other Duties as assigned

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, Information Technology, User Experience or related field
- Transportation or industry related experience (aviation, etc.) preferred
- Minimum 5 years of experience working in the digital field supporting UX, accessibility and analytics
- Minimum 3 years of experience in People Management (direct report or cross-functional)
- Must have a valid Ontario G Driver's License
- Able to acquire and retain Transportation Security Clearance at the designated level for the position

**Knowledge, Skills and Abilities**:

- Proven experience in leading digital platforms and marketing initiatives within a fast-paced, customer-focused environment
- Ability to excel under pressure and meet tight deadlines in a high demand setting
- Outstanding writing skills for various media formats, coupled with strong attention to detail
- Experience collaborating with external agencies and service providers to achieve project goals
- Proficiency in prioritizing tasks and meeting deadlines while navigating a sophisticated and multifaceted work environment
- Demonstrated ability to operate at both tactical and strategic levels, employing pragmatic problem-solving techniques
- Expertise in digital analytics, digital strategies, SEO (search engine optimization), SEM (search engine marketing), and digital accessibility standard processes
- Solid understanding of relevant software (Adobe Creative Cloud, Mailchimp, Sprout Social, Goog

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