Marketing & Publicity Professional

2 weeks ago

Ottawa, Canada Auger Hollingsworth Professional Corporation Full time

**Marketing & Publicity (Full-time or Summer Students)**

**Our Mission**:
Auger Hollingsworth Accident & Injury Lawyers is hiring a Marketing &
Publicity professional to execute all off-line marketing initiatives to establish the firm and its lawyers as thought leaders throughout Ontario.

We already have a strong Digital Marketing program and want to add to it with various off-line marketing initiatives.

The Marketing professional must be outgoing, execute with a "hands-on" approach and demonstrate an “anything can be done” attitude

New graduates and summer students welcome to apply.

**Outcomes/Deliverables**:
Where you do not possess any specialized skill set, you will recruit, manage and own the results for hiring others/vendors who do possess the specialized skill set.

Business and Referral Relationship Development
- Develop and execute strategies that drive new clients to the firm, including referral relationships and community publicity.
- Research and communicate with potential referral sources through lawyer events, lawyer publications, health professionals and other professionals who service injured people in the community
- Support all firm members in the management of their contact networks, including staying top-of-mind with key contacts.

Organize Speaking/Podcast/”Talk Show” Opportunities for firm lawyers
- Research and co-ordinate speaking and panel opportunities for the firm’s lawyers.
- Manage the logistics of all speaking engagements in Ontario (supplying marketing collateral, logos, booth materials, promotional items, lawyer attendance).
- Manage the execution of firm seminars, webinars and events in the community.

Event Planning
- Planning and execution of firm events which will bring visibility in the community while at the same time contributing to the community.
- Research and plan local community and charity events that firm members can participate in.
- Plan and organize community fundraising events.

Lawyer/Firm Awards and Publicity
- Manage, monitor and organize materials and timelines for firm lawyer award submissions as well as promoting and publicizing any resulting awards.
- Draft award and publication submissions.

Branding, Content and Collateral
- Working with the Firm graphic designer, serve as the firm’s brand steward -- ensure that the integrity of the firm brand identity is maintained across all materials.
- Develop and deliver internal and external marketing and communications publications and releases, including the firm monthly print newsletter and press releases.
- Oversee the management and organization of firm marketing collateral, including photographs, videos, advertisements and any text copy pamphlets or brochures.
- Develop content, and strategize with firm members on content ideas, formats, distribution channels, and ROI.

MailChimp, Google Analytics and LeadDockets and grow the list.
- Develop, and maintain segmented client and prospect mailing lists.

Video Marketing
- Recruit and manage excellent professional videography and editing talent for all firm video marketing initiatives, including TV commercials.

Community Off-Line Media and Advertising Management
- Coordinate and negotiate firm advertising campaigns and placements, including TV, Radio, Billboards etc.
- Communications/Writing
- Communications and writing to position the law firm within relevant publications, professional associations, professional affiliations.
- Research and approach all relevant publications and associations for opportunities to publish firm articles and materials.

**Competencies**:

- Strong organization, planning and logistics skills.
- Ability to recruit and hire “A Player” marketing sub-specialists and vendors.
- Enthusiastic and always brings high energy.
- Superior soft skills and emotional intelligence enabling you to get the very best out of all those with whom you interact.
- Unquestionable honesty and integrity, decision making skills, and creativity.

**Culture and Compensation**:

- We promote individuality and support diversification. We foster a work environment comprised of legal professionals with varied skills, lifestyles, and opinions. Diversity and inclusion are integral parts of our strategic plan for success. The Firm is committed to recruiting, retaining, and promoting professionals of diverse ethnicity, culture, race, gender, and minority orientation.
- We offer a collegial work environment with competitive salary and benefits, including health, dental, and vision insurance, unlimited

vacation, life and long-term disability insurance, and a firm matching pension plan.
- Strong, competitive compensation with solid benefits package
- The personal reward associated with playing a leadership role in the growth of a cool law firm - plus it is a rare opportunity to transform an entire industry - you can be especially proud to tell you family about the significant impact you are having in changing the way injured people get help.

**Be

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