Regional Student Recruitment Marketer-europe

1 week ago

Vancouver, Canada VanWest College Full time

**Regional Student Recruitment Marketer-Europe**

VanWest College is looking for a Full-time Regional Student Recruitment Marketer for European Students.

**Duties**:

- Communicate regularly with Directors to receive assignments and updates on priorities and to report on/review current projects/issues;
- Prepare annual marketing budget and marketing strategy in consultation with Marketing Director;
- Organizing and attending International education fairs or agent fairs in order to recruit new students and new agents according to assigned markets;
- Liaise with both local and international student recruitment agencies and associations;
- Plan/attend/follow up on agent visits according to assigned markets;
- Handle a full cycle of student enrollments and follow-ups;
- Review program price and gross margin goals for existing programs annually and establish new program pricing;
- Responsible for developing promotional materials like contents of brochures and website, newsletters, and agent manual for college programs and services special promotional offerings and gifts according to assigned markets;
- Develop/organize/support summer and winter programs as well as customized programs requested by agents, in consultation with the Marketing Director;
- Research (or delegate research) and analyze current information on the industry and competitors;
- Maintain and update marketing database, agent contracts and agent information, ensure that agents have all relevant updated promotional material;
- Provide assistance to other departments as needed. Communicate to relevant staff regarding issues;
- Ensure that VanWest College pursues a policy of high student and agent satisfaction;
- Provide information and orientation when needed to students, “walk-ins”, agents and visitors;
- Communicate clearly and concisely with agents, students, partners and co-workers on a regular basis;
- Provide English translation for student survey and any student and agent inquiries if needed;
- Acts as a liaison regarding admissions with the Admission's Office, the Administrative staff, and teachers with respect to mutual interests pertaining to admission to the College;
- Work with Marketing Directors to meet annual recruitment targets for VanWest College, delivered through multiple channels;
- Schedule and follow up on trial lessons by meeting with prospective students and providing feedback to agents who refer these students to VanWest College;
- Handle student concerns in consultation with Marketing, Academic and Operations Directors.
- Keep a confidential record of meetings;
- Attend staff meetings and provide updates on marketing activities;
- Maintain company confidentiality and professionalism.

**Qualification**:

- Minimum 2 years of Sales or Marketing Experience
- Experience in working at language schools preferred.
- Experience in working at student recruitment agencies preferred.
- Degree or Diploma in Business Marketing or a related field preferred.
- Proficient in spoken and written** in English.**:

- Proficient to communicate in **a language other than English is a must**.
- Prepare, organize and deliver presentations effectively.
- Knowledge of other cultures and languages.
- Strong written and oral communication skills.

**About VanWest College**:
VanWest College is a privately owned Canadian college with campuses located in Vancouver and Kelowna, British Columbia. The College is certified by the Private Training Institutions Branch (PTIB) branch of the BC government Ministry of Advanced Education. Certification by PTIB assures clients that VanWest College delivers education and training programs that meet and exceed high quality educational standards and student protection. Highly interactive program courses, taught by industry leaders, are designed to improve students’ communication skills, increase business knowledge and refine job-search and employability skills. Students will acquire the essential real-life skills necessary to be successful in a workplace environment and students in co-op programs will spend approximately 50% of their program time in paid, authentic Canadian job placements. For real learning, real experience and real results, VanWest College is the premiere choice.

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