Principal, Growth Analytics

2 weeks ago


Montréal, Canada SSENSE Full time

Company Description

SSENSE (pronounced [es-uhns]) is a global technology platform operating at the intersection of culture, community, and commerce. Headquartered in Montreal, it features a mix of established and emerging luxury brands across womenswear, menswear, kidswear, and Everything Else.

SSENSE has garnered critical acclaim as both an e-commerce engine and a producer of cultural content, generating an average of 100 million monthly page views. Approximately 80% of its audience is between the ages of 18 to 40. It is privately held and has achieved high double digit annual growth and profitability since its inception.

**Job Description**:
**Responsibilities**

Advertising Planning (60%)
- Manage the top-down advertising planning by allocating budget by week, region, channel, and promotion to improve on short term performance as well as on long-term cohort ROI;
- Monitor and analyze the advertising performance and communicate results and insights to the executive team on a weekly basis;
- Own and improve upon the notion of bottom-up channel attribution by identifying opportunities to improve our ad tracking mechanism, attribution model (value of each channel interaction), as well as loss-click compensatory mechanisms;
- Own and improve upon the notion of incremental ROI for advertising through a rigorous continuous experimentation mindset by partnering with Data Science to design experiments and channel owners to deliver experiments;
- Perform competitive benchmarking / reverse engineering to identify opportunities to elevate our advertising efficiency at acquiring new customers;
- Autonomously query data for analysis purposes;
- Work closely with the Data Science, Product, Technology and Sales teams to continuously improve advertising mix leading to more efficient growth;
- Promote a rigorous focus on Data Driven Channel Management practices across the different channel teams;
- Stay abreast of the latest channel acquisition and attribution trends and present new company-wide initiatives to the leadership team;
Channels & Programs Support (30%)
- Be a thought expert in deep analysis, performance audits, and recommend best practices to our Channels & Programs teams
- Support a multidisciplinary team on solving complex problems using data
- Identify current gaps in advertising within the Sales department and work with Senior Leadership to get buy-in to drive evolution

Data Transformation (10%)
- Act as the Center Of Excellence representative for the Growth domain by participating and defining the strategy and vision for the data transformation journey of our respective department;
- Lead the change management and ensure proper adoption of the new data architecture and process by the Growth team;

**Qualifications**:
**Requirements**:

- Bachelor’s degree in Engineering, Mathematics, Statistics, or related field
- Master’s degree in a quantitative field from a leading academic institution;
- A minimum of 10 years experience in analytics, business intelligence, or a similar role;
- 6+ years of experience working with SQL and relational database is a MUST;
- Experience using data visualization tools (Tableau, AWS QuickSight, etc) is an asset;
- Experience with other data manipulation technology an asset;
- Successful track record of delivering outstanding results as the main thought leader across multiple domains
- Understanding of advertising mix optimization. You may not be an expert in every channel or discipline, but you understand the big picture and how each piece of marketing fits together;
- Strong written and verbal communication skills in English, French is an asset.

**Skills**
- Highly motivated and organized
- Highly analytical and detail oriented
- Creative thinker with excellent problem solving abilities
- Strong ability to present, synthesize and influence change
- Ability to thrive in a fast-paced, performance-driven environment



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