Marketing Research Analyst

3 weeks ago

Remote, Canada Pelmorex Full time

**ARE YOU INTERESTED IN A WORKPLACE THAT HAS...**

**Personal Spending Account **\uD83D\uDCB0

Up to $500 to spend on anything related to physical, mental or financial well-being (in addition to your Health Care Spending Account)

**Summer Hours **\uD83C\uDF1E

Start your weekend earlier during the summer months

**17 Paid Days Off (in addition to 13 Personal Days) **\uD83C\uDF05

This includes an extra day off during the month of your birthday \uD83C\uDF70- our gift to you

**An IDEAS (Inclusion, Diversity, Equity, Awareness, Solidarity) team ️**

Weather is inclusive, we will be too. Our IDEAS team is committed to making this happen

\uD83D\uDCE3**HAVE WE GOT YOUR ATTENTION? WANT TO LEARN MORE?**

Read about us here (spoiler alertwe are the home of The Weather Network )\uD83D\uDCCD**Canada’s #1 most trusted brand** in media for the **third year** in a row

**WHY WE NEED YOU? GLAD YOU ASKED...**

The Marketing Research Analyst is responsible for developing data-driven storytelling, translating research and insights to serve as a foundation for our sales efforts. This role blends research expertise with marketing skills to bridge the gap between in-depth analysis and marketing transforming data into captivating narratives & insights to drive business success.

**WHAT IS THE DAY TO DAY LOOK LIKE**:

- Be the point of contact, acting as strategic consultant to help drive revenue growth for the organization
- Translate complex data findings into clear, actionable insights and compelling narratives, validating client and business recommendations
- Collaborate closely with Lead Strategist to leverage market research & brand insights to strengthening our marketing narratives
- Analyze market trends across categories and industries, identifying opportunities to inform business approaches and strategic initiatives.
- Develop annual trend reports for key verticals-analyzing market and consumer data to uncover key trends & insights
- Conduct competitive audits to provide valuable insights for positioning against key competitors and to expand market share
- Own and be the point of contact for our brand lift study solutions working with internal teams and external vendors
- Create visually engaging presentations, reports, and other materials to effectively convey research findings and insights.
- Play a proactive role in key account planning and communicate key research findings and themes to sales teams and senior leads
- Support B2B Product Marketing team with research and insights for sales enablement efforts including support for thought leadership
- Curate and manage our research repository for platform, audience, reports and category-specific insights
- Build and maintain strategic partnerships to optimize reporting resource usage, continuously evaluating tools for alignment with business needs
- Deliver comprehensive training to ensure adoption of accurate research terminology and narratives.

**WE ARE HOPING YOU HAVE**:

- 3-5 years experience in research, data analysis, and storytelling, preferably in a marketing or advertising agency environment.
- Experience turning research & insights into growth opportunities
- Strong knowledge of market research principles and best practices and experience with advertising research tools (e.g. ComScore, Nielsen Clear Decisions (Vividata), InstarTV (Numeris), Google Analytics)
- Strong analytical and critical thinking skills, with the ability to synthesize complex information and communicate insights effectively
- Excellent written, verbal and presentation skills, with a knack for crafting compelling narratives and presentations
- Ability to work collaboratively in a fast-paced, deadline-driven environment, with a strong attention to detail
- Passion for marketing, consumer behavior, and storytelling, with a curiosity to explore new ideas and approaches.
- Bilingual (English and French) an asset

**YOU ARE MADE FOR THIS IF...**:

- You are a natural storyteller with a passion for transforming research into compelling narratives
- You can work collaboratively with stakeholders and cross functional teams
- You can multi-task and demonstrate initiative, be proactive, and lead projects to completion
- You are self-motivated with a strong work ethic and exceptional drive for results
- Detail oriented with the ability to work strategically, independently and in groups
- You are known for adding a dose of creativity to your day-to-day work.

**DON’T MEET ALL THE REQUIREMENTS? DON’T WORRY**

**INTERESTED? IT GETS BETTER**:

- Course Reimbursement Program \uD83D\uDCDA We want you to keep learning, so we can too
- Open and transparent communication, including All Hands Meetings with our CEO
- Pelmorex Learning Academy \uD83C\uDFEB includes offerings like French, Leadership (for people leaders and non-leaders alike), yoga, mindfulness
- Your mental health is important to us \uD83E\uDDE0 We partner with Inkblot for virtual counseling sessions
- Frequent employee pulse su

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