Marketing Specialist

7 months ago

Vancouver, Canada Xplor Full time

Company Description

Xplor is a global provider of business management software, payments and value-added services that power recreation centers, boutique studio, gyms, fitness facilities, childcare centers and independent personal trainers across the globe. Our ambition is to empower passionate people and deliver a compelling integrated proposition to enable clients to spend more time growing their business.

Xplor has brought together 20 different software and payment processing brands to create Fitness and Wellbeing vertical business. There’s more than 900 of us in the global Xplor F&W team and we’re passionate about enabling gym and studio owners, recreation centers, and personal trainers to deliver better business outcomes for themselves and their customers.

**Job Description**:
Xplor is looking for an experienced Marketing Specialist to plan, build, and execute integrated multi-channel marketing programs for our Xplor Recreation brand.

As a key player in Xplor Recreation’s marketing team, you’ll work closely with cross-functional functions to understand the needs of our market and deliver demand generation campaigns to accelerate the growth of Xplor Recreation.

Your experience should include a history of proven results managing the development and execution of successful SaaS marketing campaigns. Additionally, the person in this role should be customer-obsessed, with deep curiosity about the audience and their journey - surprising and delighting their audiences based on their needs and opportunities every step of the way.

Last, this person should have demonstrated experience and success building and maintaining relationships across teams and functions in matrixed organization. They are excited for the opportunity to navigate organizational structures and build processes and communication plans that incorporate input, feedback, and results from several distinct stakeholder teams.

**Key responsibilities**:

- Align with cross-functional stakeholders to ensure timely and successful delivery of campaigns
- Develop event and account-based programs that effectively drive brand awareness, demand-generation, and actively nurture leads through the funnel
- Take a disciplined approach to regular measurement, and report on outcomes to relevant audiences, including Senior Leadership
- Make data-driven recommendations and drive cross-functional improvements and regularly improve marketing efficacy
- Build tight relationships with the sales organization and support the team through sales enablement support, creation of sales tools, and regular tracking of campaign engagement
- Create scalable, repeatable marketing playbooks across various prospect types and modalities

**Qualifications**:

- 3+ years of experience in a similar, B2B software role (enterprise B2B experience is a big asset)
- Proven history of developing and executing strategic B2B marketing programs that have driven bottom-line results
- Experience managing tradeshows and digital events
- Deep understanding of marketing funnel tactics and metrics by stage, and a proven history of improving funnel conversion
- Demonstrated experience working in, with, and across key marketing functions to ensure holistic campaign assembly - Performance marketing, PR, Product Marketing, Brand Marketing etc.
- Expert understanding of partnering with sales to create, refine, and measure campaign success
- Hands-on experience with marketing metrics and analytics tools (ex. Excel, HubSpot, Salesforce)
- Ability to navigate cultures and all levels of stakeholders across multiple functions and geographies to establish buy-in for go-to-market priorities
- Ability to operate in a fast-moving, fast-growing, ever-changing environment
- Impeccable attention to detail
- Experience working with project management software like Asana
- The average base salary pay range for this position is $75,000 to $88,000CAD
- May be eligible for a discretionary bonus

Additional Information
**What does it mean to work for Xplor?**

Our four core values - Make life simple, Build for people, Move with purpose, and Create lasting communities - are key to who we are and guide us, from how we hire to how we recognize our team members.

**Some of the perks of working with us**:

- Unparalleled opportunities to learn and accelerated career development
- A collaborative, team environment with people who truly love what they do
- Unlimited access to Udemy for Business, 10% of your time devoted to growing you and your career, and further support to help you grow
- Access to mental health support
- Flexible work location agreements

**More about us**:
We’ve recently expanded our reach by merging the two software and payments powerhouses TSG and Clearent. The resulting company is Xplor Technologies - serving over 82,000 businesses that processed over $27 billion in payments, operating across 158 countries in 2020.

Xplor is headquartered in the United States in Atlanta, GA, with operations ac

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