Digital Marketing Executive

7 days ago

Toronto, Canada SnappyHires Full time

**KEY RESPONSIBILITIES**:

- Develop web, online, social media and mobile marketing strategy that aligns with overall marketing and communications strategy, and drives significant growth, awareness, and engagement
- Manage, curate, and create all online advertising design and digital content, including web creative, photos, and video content
- Manage the website and ensure content is always current and relevant
- Work closely with Social Media Specialist and oversee curation and creation of social media content including advertising campaigns, digital toolkits, and content calendars
- Plan and manage digital marketing budgets
- Plan, write, produce, and measure all electronic and direct communications include e-blasts and newsletters
- Work with cross-functional internal teams to create social media and paid advertising campaigns and support to meet objectives including user and supporter engagement, brand positioning, lead generation and revenue/sales
- Oversee and approve social media strategy and channels (Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, etc.)
- Prepare monthly web/online statistics as well as additional customized reports as required
- Set key performance indicators, monitor effective benchmarks for measurement of digital marketing efforts. Analyze, review and report on effectiveness of campaigns to maximize results and make recommendations for future campaigns
- Create and manage customer surveys through Survey Monkey and compile reports
- Assist with creating, updating, and managing event microsites through AKA Raisin
- Manage all digital assets of facilities, including content for digital screens and electronic messaging centre (EMC sign)

**TO BE SUCCESSFUL YOU WILL REQUIRE**:

- **6-8 years** of in-house or agency digital marketing experience
- A post-secondary education in communications, journalism, new media or related field and/or equivalent combination of education and experience
- Exceptional English verbal and written communication skills
- Knowledge of principles of design and current trends in digital media planning and web-based marketing used to increase awareness, generate leads and revenue, and increase customer base
- Advanced literacy and hands-on experience with digital software including Wordpress/Elementor, Constant Contact**, CSS, CMS**

In-depth knowledge and experience with social media marketing platforms and tools **(Facebook, LinkedIn, Twitter, Instagram, Hootsuite, Google Analytics, Google Ads, etc.)**
- Must be able to work both independently with mínimal supervision as well as collaboratively in a team
- Demonstrated experience working collaboratively with cross-functional groups to achieve desired outcomes
- Exceptional organizational skills and extremely detail-oriented
- Confident, disciplined, and assertive with excellent influencing and persuasion skills
- Strong presentation skills across a wide range of channels
- Ability to work well under pressure and balance and prioritize multiple projects and a high volume of work; deliver programs and tactics on a timely basis in a deadline-oriented environment
- Must be flexible, adaptive to change and able to handle shifting priorities with maturity and foresight to cope with input and changes, with short notice at times
- Experience with managing budgets
- Maintain a high standard of web design quality, customer service and professionalism
- Experience with CRM database, **SEM/SEO,** with a proven track record of results, including keyword research, link building strategies and tactical implementation

**Salary**: $40,569.00-$64,112.00 per year

**Benefits**:

- Dental care
- Paid time off
- Vision care

Schedule:

- 8 hour shift
- Holidays
- Weekend availability

Ability to commute/relocate:

- Toronto, ON: reliably commute or plan to relocate before starting work (required)

Work Location: One location

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