Business Unit Head, Rare Diseases
2 months ago
The Europe & Canada (EUCAN) Business unit supports Takeda's mission at a regional level and as the leader in rare diseases and specialty care, we champion better health and a brighter future for patients, healthcare providers and our people.
Across the EUCAN BU, patients come first in every decision we make. We develop strategic partnerships which deliver value for society and create a culture within which our people can thrive and reach their full potential.
Our mission is to empower and enable our people to fulfill their potential by embracing diversity and creating a high-performance, collaborative working environment. In the EUCAN region integrity is one of our key values. We put patients, trust and reputation before business and this is one of the main reasons why our people choose to work here.
**Job ID** R0122287**Date posted** 05/03/2024**Location** Toronto, Ontario** Are you looking** for a patient-focused, innovation-driven company that will inspire you and empower you to shine? Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and has a team of engaged employees who strive for excellence in everything they do.
**OBJECTIVES/PURPOSE**
The **Business Unit Head, Rare Diseases** is accountable for delivery of agreed product metrics, including the commercial P&L and financial KPIs. The purpose of this role is to provide strategic & operational direction and leadership to the Sales and Marketing teams for the Rare Diseases Franchise in Canada and its associated commercial and cross-functional teams. Key responsibilities include establishing and driving Canadian product strategies and plans to maximize the benefit to patients and customers and to optimize the value of all Rare Diseases products for Takeda.
**ACCOUNTABILITIES**
- Provide strategic & operational direction and leadership to the Sales and Marketing teams.
- Provide leadership and cross-brand alignment in the creation and execution of the launch plan for both marketing (brand plan, marketing programs and tactics) and sales (sales plans of actions, account management plans, awareness programs and tactics) plans to meet agreed product goals and revenues.
- Ensure plans are developed, implemented, and monitored in conjunction with relevant cross functional teams and aligned with the Global brand strategy. Identify and address Canadian marketing issues/needs quickly and monitor progress.
- Accountable for delivering Canadian Commercial P&L goals and other performance objectives & financial KPIs (e.g. product revenue and earnings targets) for the Rare Diseases products as agreed with the GM, Canada.
- Develop and maintain excellent relationships with key stakeholders, including HCPs, HCP associations, and patient advocacy groups. Lead the development of country-level forecasts for all Rare Diseases products.
- Manage Canadian business alliances to deliver on revenue targets and maintain/grow effective collaboration. This will also be achieved through effective collaboration with the relevant corporate functions and International Commercial Operation team.
- Assess and recommend opportunities for Canadian lifecycle management of the brands/ franchise to optimize brand growth and competitive edge. Oversee development of business cases for new business opportunities for the franchise.
- As a key stakeholder, manage, motivate, and develop the Sales and Marketing team for the business unit by setting clear objectives, effective coaching, evaluation, and feedback on performance.
- In collaboration with the GM, Canada, Business Insights, and all other relevant functional teams to set annual sales targets, annual incentives, and reviewing progress vs. target.
- In collaboration with the commercial operations and medical teams, ensure business unit team members are properly trained on Rare Diseases products, sales techniques, and CRM to excel in their respective role.
- Organize and lead business reviews (quarterly or more frequent as relevant) in collaboration with relevant cross functional teams.
- Ensure all activities of the business unit comply with Takeda’s Code of Conducts/Policies and the country Promotional Code.
- Ensure sales/marketing resources are adequate to ensure optimal competitive advantage on all commercial fronts and to achieve short-, mid
- and long-term revenue targets for the business unit.
- In collaboration with Human Resources, manage all HR related issues in the franchise including discipline, reward, recruitment, appraisal, setting standards, and ensuring any problems arising are resolved. Performs bi-annual Performance Reviews in line with Takeda talent management process including development plans for all direct reports.
- Ensure administrative systems are effective and designed to support the franchise sales and marketing activities without impeding franchise efforts to meet business goals.
- Encourage and demonstrate the key components of the Takeda culture as a first line
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