Business Intelligence Specialist

2 months ago


Regina, Canada Saskatchewan Roughriders Full time

**Where will your talents be focused? (includes but is not limited to)**
- Leading the strategy, design and maintenance of data and business intelligence platforms and software and ensuring it aligns to the Club's strategy.
- Providing quantitative analysis for multiple business areas including ticketing, marketing, media, sales, and operations and helping to build out customer loyalty & retention strategies.
- Supplying accessible insights using various software tools at multiple timeframe cadences
- Implementing new attribution strategies for Brand team and all business lines
- Revising the framework for measurement as required to ensure scalability and data consistency
- Liaising with Marketing partners to facilitate the governance and deployment of marketing tags within Google Tag Manager for third party pixels, social media/ad tags, and other agency enabled integrations
- Proposing and building statistical and machine learning models related to forecasting, product pricing, fan segmentation, and customer retention & acquisition.
- Working with internal stakeholders to identify data & analytics needs; propose, develop and execute solutions to meet needs.
- Packaging and communicating analytical findings (trends, etc.) and develop presentations as needed.
- Leading and managing areas of data reporting, analysis practice and implementation.
- Leading the internal research including survey design and communication support for execution and maintenance.
- Leading and continuing to develop the Club's customer segments and persona research practice including educating and advocating the use across the organization.
- Measuring marketing program effectiveness and impact by demonstrated experience in analyzing data and reporting on findings.

**Requirements**:
What is required to succeed?
- Bachelor's Degree in Business Analytics, Statistics or related and appropriate field
- Demonstrated experience using CRM tools and Marketing Automation Platforms to build and strategic analytics and insights
- 3-5 years' experience in related field/position
- Proficiency in Microsoft Excel, SQL, R
- Experience with Tableau and/or PowerBI and Microsoft Dynamics CRM; experienced with Ticketmaster Archtics considered an asset
- Highly organized, detail oriented, and strong initiative & willingness to multi-task effectively
- Critical -thinker, able to think both analytically and creatively to provide solution-focused recommendations for internal stakeholders
- Adaptability to environment involving several simultaneous projects - multitasking
- Strong problem-solving skills; ability to understand and solve problems with little supervision

**Benefits**

**_ Wondering what to expect when working for the Riders?_**

Our employees are empowered to make a difference not only in the community, but in our business operations as well. It is our "secret" to a happy workplace. To do that, the Riders foster a culture that values respect, teamwork, hustle, hard work and fun (it is football after all).

The Saskatchewan Roughriders are advocates for equity and inclusion and want our workforce to reflect the diversity that makes our province strong. YOU are Rider Nation, and we want the growth of our team to reflect all the amazing talents Saskatchewan has to offer.



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