Content Coordinator

**Job Title**: Content Coordinator
**Category**: Part-time (3 days per week), permanent
**Date**: March 2023

**About Tourism Tofino**:
Working on behalf of approximately 300 local businesses, the mission of the Tofino Destination
Management Association (dba Tourism Tofino) is to _deliver sustainable growth for our members that contributes economic and social benefits for our community._

The Tourism Tofino team is responsible for all aspects of destination marketing, delivering exceptional visitor services, and managing the development of the destination. We work collaboratively and effectively to create results that make a difference within our community.

**Role**:
Reporting to the Marketing Manager, the Content Coordinator will primarily be responsible for capturing digital content and managing these assets for easy use by the marketing and media team, including on Tourism Tofino’s owned channels and website. This role will also support organic social media efforts including creating and scheduling posts across multiple channels, as well as helping measure social media impacts and reporting.

**Responsibilities**:

- Envision and create visual content (focusing on shortform video and photos) for our owned social media channels and website, with direction from the Marketing Manager
- Curate and acquire rights to user-generated content through Crowdriff and other methods
- Organize and continually update Tourism Tofino’s digital asset management system
- Assist with scheduling and posting of organic social media content using Tourism Tofino’s social media/content calendar, while leaving flexibility for emerging trends and announcements
- Ensure that Tourism Tofino’s content is aligned with the destination’s values and is inclusive
- Assist the Marketing Manager with reporting on performance metrics for various channels
- Provide general marketing assistance to the Marketing Manager and Travel Media & Business

Development Manager, as required

**Competencies**:

- Experience in capturing compelling video and photo content (photography skills)
- Familiarity with social media platforms and trends
- Ability to work with various software to edit and manage content
- Strong initiative and resourcefulness with exceptional work ethic
- Exceptional organizational skills, attention to detail and ability to meet deadlines
- Ability to exercise sound judgement and carry out responsibilities with mínimal direction
- Commitment to constant innovation and improvement
- Strong understanding of the complex issues facing small, rural tourism destinations

**Work Experience**:

- Demonstrated experience capturing photography and videography for marketing efforts
- Previous experience working for a Destination Management Organization (DMO) an asset

**Education**:

- Minimum diploma level study in the field of marketing, communications, business or equivalent

**Reports To**:

- Marketing Manager of Tourism Tofino

**Hours of Work**:

- 22.5 hours per week (3 days per week) with flexibility to work evenings and weekends when required

**Renumeration**:

- Starting hourly rate based on previous experience

**Job Types**: Part-time, Permanent
Part-time hours: 22.5 per week

Flexible Language Requirement:

- French not required

Ability to commute/relocate:

- Tofino, BC: reliably commute or plan to relocate before starting work (required)

Work Location: In person

Application deadline: 2023-04-15
Expected start date: 2023-04-15