Digital Marketer

3 weeks ago


Edmonton, Canada Durabuilt Windows & Doors Full time

**OBJECTIVE OF POSITION**

**Technical Skills**

1. **Search engine optimization (SEO) **- advanced knowledge of SEO - the ability to create & effectively manage organic search campaigns.

2. **Pay-per-click Advertising (PPC) **- deliver profitable PPC campaigns across Google ads & paid social advertising.

3. **Conversion Rate Optimization (CRO) **- utilize CRO to optimize marketing funnels & improve landing page conversion rates.

4. **Data Analysis **- able to measure, analyze, and report on campaign performance. Ability to dissect results & make data-driven decisions.
- nurturing content. Experience with Salesforce CRM is an asset.

6. **Social Media Marketing **- growing high-quality followers and building engagement across four main social channels: Facebook, Instagram, Twitter, and LinkedIn

7. **Content Marketing**:

- the ability to create content that is on brand, memorable, useful, and drives genuine engagement from interested audiences.

8. **Digital PR **- able to increase online presence through high-quality backlink generation, press releases, guest posting, and other initiatives that elevate status & brand exposure online.

9. **Website CMS **- skilled in managing a CMS such as WordPress or WebFlow.

10. **HTML & CSS (asset) **- make website changes, customize & perform content experiments and design landing pages.

**ACCOUNTABILITIES**

**Create and Execute Digital Marketing Campaigns**
- Develop and execute digital strategy for Durabuilt.
- Responsible for planning, building, and implementing campaigns across multiple channels and platforms.

**Ad Copywriting & Content Creation**
- Perform ad copywriting and content creation to support online marketing campaigns.

**Develop Visual Assets for DigitalCampaigns**

**Digital Marketing Specialist Edmonton, AB**

**Administer Websites & Publish Content**
- Ability to build out landing pages and update content on the website.
- Understanding of CMS systems and ability to perform technical website optimization.

**Monitor & Optimize Marketing Campaigns**
- Use data analytic software tools like Google Analytics to understand how web traffic is being generated and identify opportunities to advance business goals (i.e., increasing conversions or brand awareness).
- Use visual design skills in combination with conversion rate optimization (CRO) to improve the performance of landing pages and drive conversions.

**Communicating Results to Leadership**
- Prepare reports, dashboards, or presentations to demonstrate the results of your work.
- Analyze campaign outcomes and show a positive return on investment from digital channels.
- Responsible for meeting specific KPI targets, such as total conversions, total leads generated, etc.

**EDUCATION / CERTIFICATION**
- Degree in Digital Marketing, Marketing, Graphic Design, Communication, Business, or other.
- Additional certifications are an asset.

**EXPERIENCE / CAPABILITIES**
- A minimum of 4 years’ experience in a Digital Marketing role.

**SEND US YOUR RESUME**

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care

Flexible Language Requirement:

- French not required

Schedule:

- Day shift
- Monday to Friday

Ability to commute/relocate:

- Edmonton, AB: reliably commute or plan to relocate before starting work (required)

Work Location: One location



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