Social Media and Marketing Content Manager

6 months ago

Vancouver, Canada The Greater Vancouver International Film Festival Society Full time

**Job Title**:Social Media and Marketing Content Manager

Reports to: Director of Marketing

Duration: Full-time permanent

Location: Vancouver, British Columbia, CA - VIFF Centre

**Salary**: Based on experience, starting at $50,000 per annum

**ABOUT VIFF**

VIFF is the home of film and film culture in Western Canada.

Driven by curatorial excellence, VIFF encourages understanding of the world’s cultures through the art of cinema. We believe that film has a unique ability to celebrate the complexity of the human condition and that it is our responsibility to steward that power toward creating meaningful change in our world.

We value unique vision, curiosity and inclusiveness. We value showcasing films and the voices of filmmakers from marginalized backgrounds. And we value supporting our diverse community of local creators, welcoming international guests and engaging audiences near and far. Compelling stories not only entertain us but also bring us together.

**When you work at VIFF you are part of a friendly, dedicated team who are passionate about the** **transformative power of the cinematic experience.**

Founded in 1982, The Greater Vancouver International Film Festival Society is a not-for-profit cultural organization that operates the internationally acclaimed Vancouver International Film Festival (VIFF) and the year-round programming of the theatres at the VIFF Centre.

Every year VIFF hosts hundreds of screenings, talks, special events and unique educational programs designed to share the power of cinema with thousands of film fans and engaged communities. Being part of the team that presents the much-anticipated annual fall festival and a robust year-round program, you’ll learn a lot, grow skills and see lots of great films

**ABOUT THE POSITION**

We're looking for an extraordinary addition to our team, someone highly motivated, creative, and processoriented with a passion for social media marketing and the arts. Reporting to the Director of Marketing and collaborating closely with the whole marketing department, Programming, Customer Service, Corporate Partnerships, and Philanthropy departments, you'll support a variety of dynamic initiatives. Together, we're on a mission to engage new and loyal audiences, build a robust brand, and increase our earned revenue.

As the Social Media and Marketing Content Manager, you'll be a driving force behind our brand's narrative, forging new and stronger connections within our vibrant community. Your influence and creativity will be pivotal in executing and shaping our dynamic marketing strategies through meticulously crafted social media campaigns. This role will also champion the creation of captivating marketing collateral that goes beyond the expected.

From eye-catching photography to compelling video packages, you'll be the maestro coordinating designers, photographers and videographers, helping to weave VIFF's story into the hearts and minds of our diverse audiences and stakeholders. Join our small, passionate and fun marketing team - a place where you can develop systems and strategies that will make waves in our organization's success and see a lot of great films along the way.

**KEY RESPONSIBILITIES**
- Design, implement and track a social media strategy that aligns with VIFF’s marketing objectives and integrates VIFF’s strategic priorities and values.
- Update yearly social media goals, KPIs, guides & timelines. Analyze results and provide monthly reports and recommendations on best practices.
- Manage VIFF’s social media channels. Create, coordinate and post content on all VIFF’s social media platforms, including promotional content, live event coverage, contests and campaigns that promote the VIFF brand, and support membership and fundraising initiatives.
- Create and post content related to community partners, stakeholders and sponsorship deliverables.
- Engage with followers and monitor/reply to customer inquiries through social channels.
- Manage relationships with external social media agencies, including briefing, contracting, onboarding, and monitoring.
- Manage the production of the year-round printed calendar and in-cinema slides.
- Manage the production of promotional videos for our ongoing year-round film series and trailer packages.
- Manage the capture, file management and archiving of Festival and year-round video and photography.
- Manage the post-festival editing, packaging and distribution of video content, photography and podcasts.
- Support the Director of Marketing with budget projections.
- Manage and track budgets for social media campaigns, calendar production and video/photograph capture and editing.
- Recruit, onboard and manage VIFF’s video/photography contract positions, marketing volunteers and external social media agency support

**REQUIREMENTS**
- Minimum five years of experience with a working knowledge of contemporary social media marketing and best practices
- Experience in online and social med

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