Amended - Design Lead

2 weeks ago

Toronto, Canada Cabinet Office Full time

**AMENDED - end date extended from May 31st, 2023 - June 19th, 2023

**The Job**
Our mission at the Marketing and Creative Strategy branch is to work with our ministry partners to provide best-in-class marketing, social media, and media planning and buying services for government programs and initiatives.

We are committed to enhancing government marketing by bringing more services in-house, to deliver campaigns and strategies. We want creative people who can collaborate and deliver concrete results for complex, interesting problems.

The design lead will help develop creative strategies to support government marketing campaigns. From brief to final delivery, the design lead will oversee all aspects of the creative presentation of marketing materials, including conceptual development, production, and brand consistency

If you have diverse skills, can balance many responsibilities and want to work in an exciting, fast-paced environment, then look no further

**The Ministry**

**Cabinet Office** is the Premier's ministry. It provides the Premier and his Cabinet with advice and analysis to help the government achieve its priorities.

**The Division**
The Marketing, Enterprise Services and Insights Division is our new, integrated enterprise service delivery and capacity building division. The division provides strategic, enterprise-wide marketing services and capacity building that will support continuous improvement activities and improve performance throughout the Communications community.

**The Branch**

**The Marketing and Creative Strategy (MACS)**branch in Cabinet Office Communications is a full-service, one-window partner for all marketing and communications needs. The branch offers complete end-to-end service, from marketing support and copywriting, to video, photo and design services, as well as strategic guidance and oversight of social media.

**OPS Commitment to Diversity, Inclusion, Accessibility, and Anti-Racism**: We are committed to build a workforce that reflects the communities we serve and to promote a diverse, anti-racist, inclusive, accessible, merit-based, respectful and equitable workplace.

Visit the
**OPS Anti-Racism Policy** and the
**OPS Diversity and Inclusion Blueprint** pages to learn more about the OPS commitment to advance racial equity, accessibility, diversity, and inclusion in the public service.

We offer employment accommodation across the recruitment process and all aspects of employment consistent with the requirements of Ontario's
**Human Rights Code**. Refer to the "How to apply" section if you require a disability-related accommodation.

The Ontario Public Service (OPS) is one of Ontario's largest employers and is the non-partisan arm of the Government of Ontario. In 2019, the OPS set a goal to achieve parity with the Ontario labour force by 2025 for the most underrepresented groups in OPS senior leadership, including people with disabilities. We seek to develop an inclusive workplace by recruiting, developing, and advancing people of all abilities and promote an environment where everyone has access to workplace resources and accommodations to reach their fullest potential.

As one of Ontario's largest employers, the OPS believes in and celebrates diversity in talent and is dedicated towards recruitment for persons with lived and living experience of disabilities. The Ontario Public Service is an inclusive and equity employer and will provide accommodations under the Human Rights Code.

**What can I expect to do in this role?**: As the Design Lead, you will:

- Develop creative strategies and concepts for digital and social media marketing campaigns
- Design and produce multi-media creative assets for online and offline media channels
- Research and implement advertising, graphic design, usability, accessibility trends and best practices, for government internal and external communications.
- Provide feedback and direction to ministries and program areas on marketing products, branding initiatives and event materials. Work closely with marketing, development, and social media teams on integrated projects.
- Ensure consistent use of visual identity and brand standards and educate ministry staff on design best practices.
- Implement accessibility in digital documents including HyperText Markup Language (HTML) and Cascading Style Sheets (CSS).

**How do I qualify?**:
**Graphic Design Experience**:

- You have demonstrated experience designing branding and marketing campaigns and collateral, from concept to completion
- You have demonstrated experience in the strategic and conceptual development of creative advertising and social media campaigns
- You have demonstrated experience with the Adobe Suite of products including Adobe Photoshop, Illustrator, AfterEffects, Animate and InDesign
- You have demonstrated experience developing print products (invitations, brochures etc.) and event materials

**Current Trends, Technologies and Languages**:

- You have knowledge of

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