Social Strategist

2 weeks ago

Toronto, Canada Dentsu Creative Full time

Company Description

Joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding, and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all. Dentsu Creative is an agency of dentsu.

**Job Description**:
As a Social Strategist at Dentsu Creative, you’re equal parts trend hunter and tactician. You know how to dig deep into how and where your clients’ audiences show up online. You’re able to quickly identify social trends and creative opportunities for your clients. You can translate these opportunities into clear and concise briefs for creative teams. You understand each social platform intimately and therefore know how to inspire and plan campaigns within each that drive results.

**Responsibilities**
- ** Culture and trend identification**: You will translate events, trends, and conversations surrounding our brands into inspiring creative opportunities and proactive briefs. You understand how to identify the passion points of an audience and how to quickly turn that into an opportunity for our clients.
- ** Social strategy**: You’re a platform expert and understand the nuances between each social channel. You make sure our content creation team is armed with the right information to operate in each channel effectively for our clients.
- ** Presentation skills**: You understand how to effectively translate your deep and sometimes complex ideas concisely for our creative teams and clients.
- ** Collaboration**: You have experience and enjoy working in a group with account, creative, and community management teams.
- ** Analysis**: Use analytics and audience insights, historic performance and KPIs to navigate social strategy

**Qualifications**:

- 2-4 years experience in a community management or social strategy role.
- Proven track record of managing brands with significant following, ideally with experience in one or more of the following categories: CPG, Automotive, Lifestyle, QSR.
- Demonstrated ability of translating cultural and social insights into creative briefs.
- Love and deep understanding of people, culture, and social.
- Communication & presentation skills
- Experience with social listening tools (i.e.,Brandwatch) is an asset, but not mandatory

Additional Information

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.

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